What is the target cost if target profit is 25% of sales and ECC must meet the competitive price of $400?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter10: Short-term Decision Making
Section: Chapter Questions
Problem 13MC: Mallorys Video Supply has changed its focus tremendously and as a result has dropped the selling...
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Electronic Component Company (ECC) is a producer of high-end video and music equipment. ECC currently sells its top of the line "ECC" video player for a price of $430. It costs ECC $300 to make the player. ECC's main competitor is coming to market with a new video player that will sell for a price of $400. ECC feels that it must reduce its price to $400 in order to compete. The sales and marketing department of ECC believes the reduced price will cause sales to increase by 19%. ECC currently sells 218,000 video players per year.

What is the target cost if target profit is 25% of sales and ECC must meet the competitive price of $400?

 
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