Answered: What makes an elevator speech so…

Business

Operations Management

What makes an elevator speech so effective?

Understanding Management (MindTap Course List)

10th Edition

ISBN:9781305502215

Author:Richard L. Daft, Dorothy Marcic

Publisher:Richard L. Daft, Dorothy Marcic

Chapter13: Managing Communication

Section: Chapter Questions

Problem 2GL

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

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What makes an elevator speech so effective?

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Elevator Speech refers to very short speech which is designed with the main purpose of introducing yourself or introducing some idea in the amount of time it take for an elevator to get you form your current floor to your destination. like in a verbal business card.

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