What steps (place them in order from most important to least important) should be taken to develop an effective continuous feedback loop?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Sustainable Performance Phase - The Sustainable Performance Phase transfers the process from being project oriented to an

organization driven process. The purpose of this phase is to ensure the process is able to be maintained and make it part of

business-as-usual.

The BPM project is not over once the changes are implemented. The focus then needs to shift to monitoring feedback This feedback is usually obtained through the development of feedback loops. This feedback is important so the organization can continually improve its process and maintain a competitive advantage. Consider the following question as it applies to continual improvement and feedback loops.

1. What steps (place them in order from most important to least important) should be taken to develop an effective continuous feedback loop?

2. What controls would be necessary to ensure only valid data is collected?

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