What types of promotion vehicles (direct marketing, events, radio, television, etc.) that are effective in persuading consumers to purchase something, or take some other action?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section: Chapter Questions
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What types of promotion vehicles (direct marketing, events, radio, television, etc.) that are effective in persuading consumers to purchase something, or take some other action?

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