When a product is new and there is no historical data, the most promising method to forecast this new product is?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section13.7: Exponential Smoothing Models
Problem 28P: The file P13_28.xlsx contains monthly retail sales of U.S. liquor stores. a. Is seasonality present...
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When a product is new and there is no historical data, the most promising method to forecast this new product is?

 

  • Winters’ Exponential Smoothing Model

  • Analogy

  • Holt’s Exponential Smoothing Model

  • Event modeling

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