When a salesman is interacting with prospects, it is important to get a clear picture of what the prospect expects. The salesman should NOT ________. a. Listen carefully to what is being said b. Avoid the use of jargon c. Argue with the prospect d. Understand what is needed and interest
When a salesman is interacting with prospects, it is important to get a clear picture of what the prospect expects. The salesman should NOT ________. a. Listen carefully to what is being said b. Avoid the use of jargon c. Argue with the prospect d. Understand what is needed and interest
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When a salesman is interacting with prospects, it is important to get a clear picture of what the prospect expects. The salesman should NOT ________.
a.
Listen carefully to what is being said
b.
Avoid the use of jargon
c.
Argue with the prospect
d.
Understand what is needed and interest
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