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- The management of Magic Vision would like to have an efficient supply chain for their high-end eyewear, but unfortunately, they are not satisfied with the performance of their marketing intermediaries in promoting the product. The company decided to sell its products only through its own efforts since its objective is to reach the target sales for the year. Do you think that the owner's decision is an effective strategy? If yes or no, justify your answer. Note: please don’t repeat answer, the 1st answer was not helpfulA. Marketing can help finance by: a. Keeping per unit production costs low b. Selling products at premium prices c. Keeping the cost of capital lower d. Selling products at low prices to increase volume B. Value R is 90,000 and weighted at 40%, value T is 120,000 and weighted at 35%, and value Y is 105,000 and weighted at 25%: what is the weighted average of the 3 values? What is the average of the values? a. 104,250 is the weighted average and 105,000 is the average b. 108,840 is the weighted average and 107,320 is the average c. 104,250 is the weighted average and 104,500 is the average d. 105,000 is the weighted average and 105,000 is the averageSuppose menu messageQ&A notifications account_circle Business FinanceQ&A LibraryYou have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it. You have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it.…
- What is false about the crossover effect? a. can occur with pricing b. can occur with advertising c. can occur with brand design d. 5 point difference can result is significant results to the higher scoring company e. all are true. none are false. Your company sells bikes to the speed segment. In a hypothetical quarter 7 the results of a situation analysis found that one of your bigger competitors has developed a patented technology that results in frames 15% lighter than yours. This represents a(n)_______in SWOT? a. Strength b. Weakness c. Threat d. Opportunity e. None are correct f. All are correct#4. A car dealership hires your agency to attract more leads to its sales floor. You know that buying cars is a huge financial decision that impacts customers’ daily lives. While the dealership has tried to decrease prices, you see that it hasn’t tried promotions like free oil changes for two years. You launch the free oil change campaign, and the dealership saw almost double the customer traffic in its lot. Why did your oil change campaign succeed? See options, thank you! Wanted to doublecheck...Thx!1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectations
- You are advising an established consumer technology business with aspirations to grow across the Asia-Pacific region. After conducting a comprehensive trial of a new marketing campaign for your Al-driven espresso machines in key markets your uplift model analysis suggests that your current client base falls into the following categories:lost causes: 67% sleeping dogs: 17% persuadable: 14% sure thing: 2%Answer the following: 1. Explain the impact of each category 2. What you would recommend to the account manager based on these numbers?1.Describe the background of AdRoll? BACKGROUND OF ADROLLAdRoll wasfounded in 2007 as a means to make advanced display advertising techniques available for brands of all sizes. In 2013, the original founders were still at the company along with two additions that included Suresh Khanna, Vice President of Sales, and Greg Fulton, Senior Product Director, along with 150 employees. It was projected that the company would have 450 employees by January 2014. The company’s focus was on retargeting, which kept track of consumer’s online browsing behavior. Once this information was collected, AdRoll would then display ads of interest to customers as they traveled around the Web. Without retargeting, only 2 percent of potential customers return to a site. Using retargeting, AdRoll had the potential to bring back the other 98 percent of those customers who otherwise would have never returned. AdRoll also displayed ads for products the consumer had never seen but could potentially be…What are the ethical issues, as identified with the Markkula Center Framework for Ethical Decision related links, in the strategy of Dollar General Download Dollar Generalas depicted in this article? DG may have "hit a gold mine in rural America," but at what ethical cost? This is not merely your personal opinion but an opinion informed by the detailed and contradictory ethical analysis the Markkula app provides. Between Tuesday and Wednesday (11:59 pm) post your detailed analysis based on Markkula for all to see. Wednesday.-Friday, compare and contrast the work of others in the class, and seek to synthesize overall ethical ideas.
- Your city is planning to open its new town hall and courthouse in six months. A big celebration is being planned. You have been asked to market the event, for maximum exposure and citizen participation. You have been told that a press kit is necessary, but that you should seek other marketing avenues as well. 1. What items may you include in your press kit? 2. What details must you include in your press release? 3. What other community assets may you solicit to support the marketing program?When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionROIAll are correctNone are correct2. What company document is used to develop other important company documents?marketing planpositioning statementmission statementPositioning statementAll are correctAll are incorrect3. A document with four elements that together provide instructions/directions to guide markeing strategy such as; product development, promotion, place, price and target consumers.positioningsegmentationtargetingvalue propositionPositioning statementnone of these answers are correct4. When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionROIAll are correctNone are correctABC would like to improve its salesvolume. It may set the following keyperformance indicators to betterunderstand and improve it EXCEPT: A. Number of referrals by regular customers - customer perspectiveB. Promotion rate - learning and growthC. Sales in pesos - financial perspectiveD. Sales transactions by branch - customer perspective
