When McDonald's and other fast food restaurants offered "value menu"3 pointsitems at surprisingly low prices, they were most likely usingpricing. *EVERYDAYEXTRA VALUEATCoca ColaCoca ColaCost-based pricingValue-added pricingGood-value pricingHigh-low pricing

When McDonalds and other fast-food restaurants offer "value menu" items at surprisingly lower…

When McDonald's and other fast food restaurants offered "value menu" items at surprisingly low prices, they were most likely using pricing. * EVERYBAY EXTRA VALUE AT 245 Coca Cola CocaCola W. Cost-based pricing Value-added pricing Good-value pricing High-low pricing

When McDonald's and other fast food restaurants offered "value menu" items at surprisingly low prices, they were most likely using pricing. * EVERYBAY EXTRA VALUE AT 245 Coca Cola CocaCola W. Cost-based pricing Value-added pricing Good-value pricing High-low pricing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Buying

Buying is the activity that involves acquiring something of value in exchange for an asset. The acquisition could be goods or/and services. During the buying process, the exchange of value takes place between two or more parties. For instance, if you are offered a present from your relative, it can not be termed “buying” as value exchange is only from one side. Therefore, any form of gifting is not considered buying. The most common medium of exchange to facilitate buying is currency.

Question

When McDonald's and other fast food restaurants offered "value menu"
3 points
items at surprisingly low prices, they were most likely using
pricing. *
EVERYDAY
EXTRA VALUE
AT
Coca Cola
Coca Cola
Cost-based pricing
Value-added pricing
Good-value pricing
High-low pricing

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