QUESTION - DQ 5: Consider the changes that have occurred in a comparatively new industry (e.g. wireless communications, video game consoles, medical diagnostic imaging, PDAs, online auctions, bottled water, courier delivery services). To what extent has the evolution of the industry followed the pattern predicted by the industry life cycle model? At what stage of development is the industry today? How is the industry likely to evolve in the future?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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DQ 5: Consider the changes that have occurred in a comparatively new industry (e.g. wireless communications, video game consoles, medical diagnostic imaging, PDAs, online auctions, bottled water, courier delivery services). To what extent has the evolution of the industry followed the pattern predicted by the industry life cycle model?
At what stage of development is the industry today?
How is the industry likely to evolve in the future?

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