Which of the below is not an approach that companies could take towards global marketing? Oa. Regionalisation O b. Standardisation c. Nationalisation Od. Glocalisation

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the below is not an approach that companies could take towards
global marketing?
Oa. Regionalisation
O b. Standardisation
c. Nationalisation
Od. Glocalisation
Transcribed Image Text:Which of the below is not an approach that companies could take towards global marketing? Oa. Regionalisation O b. Standardisation c. Nationalisation Od. Glocalisation
A price increase:
a.
May increase or decrease total revenue
O b.
Will always reduce total revenue
O c.
will always increase total revenue
Od. Will often result in unchanged total revenue
Transcribed Image Text:A price increase: a. May increase or decrease total revenue O b. Will always reduce total revenue O c. will always increase total revenue Od. Will often result in unchanged total revenue
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