If we use the model of the hierarchy of effects to define the communication objectives, in order for a consumer to have the necessary knowledge about the brand so that he begins to consider it as an alternative, we could use which of the following strategies: Select one: a. Make an announcement that uses the central persuasion route. b. Make an announcement that uses the peripheral persuasion route. c. Make an advertisement in which the theory of operant conditioning is applied. d. Make an advertisement in which classical conditioning theory is applied.

Q: What is meant by the allocator?

A: The operating employee is a resource allocator. An allocator or a resource allocator is a vital…

Q: What are the benefits of freight absorption pricing?

A: Absorption pricing, also known as full costing, is a pricing strategy. It entails capturing the…

Q: Describe the procedure for setting the right price?

A: Concept Of Price - Price, is a concept, which is defined as the value or money that a customer gives…

Q: What is promotional allowance?

A: In the selling and distribution of items, the discount and allowance facility is especially…

Q: Explain quality modifications of the product?

A: Product modification is the process of improving existing products by making necessary changes to…

Q: State the three levels of brand loyalty.

A: Brand loyalty takes place, when certain number of consumers tend to continue purchasing the products…

Q: What are the five stages of the consumer buying decision process?

A: Understanding the consumer decision-making process is critical for any business, but eCommerce…

Q: The Ministry of Tourism has no need for marketing research? Critically discuss this statement.

A: Research is backbone for every successful event or action. Tourism too needs Research for better…

Q: What are the disadvantages of competition-based pricing?

A: Setting prices for your products or services is more complicated than a simple calculation. Prices…

Q: To reduce the bullwhip effect and save on delivery costs of a functional product, the buyer should…

A: Bullwhip occurs when the short term fluctuations in the demand is exaggerated by each level. It…

Q: State the major ways to improve a product mix.

A: Concept Of Product Mix - Product Mix, is a kind of concept, which is also known as the product…

Q: Explain the benefits of branding.

A: Marketing helps the company to create brand and customers. It helps them to create exchanges with…

Q: What are the problems associated with the tell-and-sell interview?

A: The tell-and-sell method's goal is to present employees with feedback on their performance, acquire…

Q: Differentiate between random discounting and periodic discounting.

A: Marketing is vast area including various activities like promotion, advertising, digital marketing,…

Q: How business can get the Demands of Large Customers?

A: Demand Marketing can be referred to as the kind of marketing in which the companies саn flexibly…

Q: Explain Selective distribution.

A: There are three methods of distribution namely; Intensive, selective and exclusive. In intensive…

Q: Explain some of the principles used in the selection of secondary sources, including Internet and…

A: Any kind of activity or exercise performed to collect information regarding the customers and…

Q: Explain Supply-chain management.

A: Supply-chain management is a long-term collaboration between channel members to create a…

Q: Question 4 You are selling two goods, 1 and 2, in a market consisting of three consumers with the…

A: The market has three customers, each having a different reservation price (shown in the table…

Q: What is a rebate?

A: When setting prices for your products or services, keep in mind the volume of sales you expect, the…

Q: What Is Price?

A: Marketing mix is essential strategy which presents the entire marketing planning of the business. It…

Q: What are the reasons that Producers sell directly to consumers?

A: There are four channels of distribution. 1. Direct selling2. Selling through intermediaries3. Dual…

Q: Describe the major approaches used in target market selection.

A: Ans. Introduction The most common way of controlling the marketing blend as far as separating items,…

Q: What is the difference between major equipment and accessory equipment?

A: Large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and…

Q: What does Consumer buying behavior refer to?

A: Buyer behavior refers to people's decisions and actions when purchasing products or services for…

Q: What is the reason for a product failure?

A: Product Marketing- It is the procedure of coming up with a product for the marketplace. Product…

Q: Research and give at least 5 examples of co-creative service design.

A: Introduction:  Co-creation is a method where a business allows its consumer to take active part in…

Q: What are the general approaches for selecting target markets?

A: After identifying the market sector, a company must decide how to contact the chosen markets. Many…

Q: What is Status Quo Pricing?

A: Status quo pricing is used when one chooses to provide something at the same price as everyone else.…

Q: What is meant by a compressed workweek?

A: When an employee works with the right strategies, motivation, and plans, then he/she becomes…

Q: what does the market supply curve look like in the run? In the long run?

A: There are several ways to distinguish the short run from the long run in economics. Still, the most…

Q: What is meant by individual branding?

A: The phrase brand refers to a business and the concept that aids people in distinguishing a certain…

Q: Explain the Distribution Strategy?

A: Distribution strategy is the process in which the companies make available the products or services…

Q: tivity is a ct one: rue alse

A: Creativity is something which is learnt from experience, right throughout the life a person learns…

Q: What is the importance of possession utility?

A: The economic utility can be defined as the total amount of satisfaction gained from consuming a…

Q: What is the difference between an exclusive distribution and intensive distribution?

A: Many manufacturers do not sell products or services directly to consumers; instead of relying on…

Q: What are the advantages of having price leaders?

A: Price leadership, in marketing, is a pricing method set forth by marketers to entice more customers.…

Q: Understand the concepts of dynamic pricing and yield management systems?

A: Price is the economic value set by the company on the manufacturing products produced by it. It is…

Q: How valuable is branding your coffee shop?

A: Branding is every one of the manners in which you lay out a picture of your organization in your…

Q: Suppose that you have just opened a new Ford sales showroom and repair shop. Which of your employees…

A: Wages-Payment which is generally received by the labor for the work or services offered by him is…

Q: How both buyers and sellers benefit from branding?

A: Brand is said to those business or product which got a superior position in minds of customers. It…

Q: Define the term marketing strategy.

A: Ans. Introduction A Marketing Strategy is the drawn out arranging of business targets that the…

Q: What is the difference between family branding and individual branding?

A: Brand: It involves a name, logo, label, symbol, and other attributes, which make a brand's product…

Q: Name the five most valuable brands in the world.

A: Company will create value for customers and shareholders. They will carry out various activities…

Q: What does world is getting smaller mean?

A: Internet, advancement in science and technology has made communication and transportation easier and…

Q: Is the Impossible Burger a convenience product, a shopping product, or a specialty product? What are…

A: Products purchased by the customers are of various types and those products that are purchased for…

Q: Why brand loyalty is a valued element of brand equity?

A: Brand Equity: Brand equity refers to the value premium that a corporation generates from a product…

Q: State your general findings that you can use in creating a product. (Shark Tank Review and Analysis)

A: How to develop a new product When you start to develop a new product, it's best to start with a…

Q: What is Price skimming?

A: Price is the amount of money charged by a company from the customer in exchange for selling the…

Q: What is the reason that multiple-unit packaging does notwork for infrequently used products?

A: Packaging can be explained as the wrapping or the covering of the product to protect the product…

Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.