Explain one technological trend, apart from online retailing, that you intend to make use of in your store. • Evaluate which of the main social and cultural trends in the retail environment you believe will be most important for your retailer. • Identify one current economic condition in South Africa and analyse how this may impact your customer's behaviour.
Explain one technological trend, apart from online retailing, that you intend to make use of in your store. • Evaluate which of the main social and cultural trends in the retail environment you believe will be most important for your retailer. • Identify one current economic condition in South Africa and analyse how this may impact your customer's behaviour.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You will need to be alert to the broader environment in which your clothing retailer operates.
• Explain one technological trend, apart from online retailing, that you intend to make use of in your store.
• Evaluate which of the main social and cultural trends in the retail environment you believe will be most important for your retailer.
• Identify one current economic condition in South Africa and analyse how this may impact your customer's behaviour.
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