Which test is best to assess whether two independent means are equal?
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- Which test is best to test the hypothesis that multiple variances (2 or more) are equal? Group of answer choices 1. t test 2. proportions test 3. Mood's median test 4. Levene's test 5. Analysis of Variance (ANOVA)BCG Matrix analyzes "questions marks" as difficult to assess because of uncertain future of these products. The success or failure of question mark product depends on ________. Question 9 options: market share fluctuation competitive strategy success of marketing campaigns strategic financial investment1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation
- 28 The buying process starts with ________, in which the buyer recognizes a problem. Select one: a. need recognition b. product interest c. product awareness d. information searchBrand awareness comprises of ____________. Select one: a. none of the answers supplied for this question are correct b. brand equity and brand knowledge c. brand recognition and brand recall d. brand knowledge and brand recall e. brand knowledge and brand experience Clear my choiceCreative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?
- 8. Cues - the norms of a product, what one normally thinks of certain product types or brand. You will need to do a bit of research here. Provide an example of a cue/cues as per cereal. Remember cues can vary by all/any of the 4 Ps of the Marketing Mix. Your answer could be a product that match cues, goes against cues, should change due to cues, etc. Be specific and be sure to explain well.What step of the consumer decision making process is the outcome of a difference between actual and desired states? Question 7 options: a) Needs recognition b) Information search c) Evaluation of alternatives d) Post purchase behaviorWhat would be the better research method to use if trying the Hypothesis of Customers prefer a battery that lasts longer between charges to other smartphone features?
- Originally I got 96, but I don't believe that is right. Please help! tysm :)Indicate which one of the four basic scales of measurement would you opt for, while soliciting responses from persons who visited a big mall. (i) Age of the respondent (ii) Marital status of the respondent (iii) Respondent’s preference for kirana store v/s mall for groceries v/s place an order online (iv) Respondent’s experience at this mall (design a suitable scale for this). (v) Frame the hypothesis for the above research.The manufacturer of a low-calorie sweetener altered the product's flavor to make it better tasting with the goal of improving consumer attitudes toward the brand. By improving the taste, the company is trying to influence consumers to do which of the following? change their belief change the importance of the evaluative criteria consumers use in choosing the product add a new evaluative criteria to those the consumer previously considered change the feelings the consumers have toward their belief Bill has a toothache, and he wants it to stop hurting. However, he has always been afraid to go to the dentist. What type of motivational conflict is Bill experiencing? a primary-secondary conflict an approach-approach conflict an avoidance-avoidance conflict an approach-avoidance conflict Which of the following best describes the use of two-sided messages to communicate with consumers? Two-sided messages are…