Why did venture capitalists believe that subscriptions are the clearest way around a difficult advertising world? How did they evaluate the startup adopted in this model? Why do they estimate that an existing subscriber of Netflix is worth higher than of Spotify?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Why did venture capitalists believe that subscriptions are the clearest way around a difficult advertising world? How did they evaluate the startup adopted in this model? Why do they estimate that an existing subscriber of Netflix is worth higher than of Spotify?

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