Why is each of these behaviors a problem and how could a person handle each of these problem participants?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.2: Dick’s Sporting Goods Scores With Stores Within Stores
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By looking at the image attached answer the following question.

Why is each of these behaviors a problem and how could a person handle each of these problem participants?

Problems within Focus Groups
Founder and principal re-
searcher Robert W. Kahle
of Kahle Research Solu-
tions Inc., in his book
Dominators, Cynics, and
Wallflowers, dissects typi-
cal focus group partici-
pants to illuminate ways
to modify their problem
behaviors. DOMINATORS
are all-knowing, quick to
answer, and choose a
seat location in order to
challenge the moderator
for control. CYNICS dis-
play negative behaviors
and deride the ideas of
others. HOSTILES have an
agenda of their own and
seek corrective action;
they are often angry and
combative. INTOXICATEDs are under the influence of something,
fidgety and incoherent. PROSELYTIZERS cannot accept that others
hold opposing opinions and try to persuade others to their opin-
ion. BLATHERERS offer long, off-topic answers and ignore mod-
erator cues. JOKERS find every comment source material for a
new joke, story, or comical facial expression. FOLLOWERS tend to
repeat others' opinions. WALLFLOWERS withdraw both physically
>snapshot
and verbally. Finally, Co-MODERATORS often engage participants
before a discussion starts, ask questions of their own, and seek
to befriend or support other participants.
Why is each of these behaviors a problem and how would
you handle each of these problem participants?
www.kahleresearch.com; www.paramountbooks.com
Activate W
Go to Setting
Transcribed Image Text:Problems within Focus Groups Founder and principal re- searcher Robert W. Kahle of Kahle Research Solu- tions Inc., in his book Dominators, Cynics, and Wallflowers, dissects typi- cal focus group partici- pants to illuminate ways to modify their problem behaviors. DOMINATORS are all-knowing, quick to answer, and choose a seat location in order to challenge the moderator for control. CYNICS dis- play negative behaviors and deride the ideas of others. HOSTILES have an agenda of their own and seek corrective action; they are often angry and combative. INTOXICATEDs are under the influence of something, fidgety and incoherent. PROSELYTIZERS cannot accept that others hold opposing opinions and try to persuade others to their opin- ion. BLATHERERS offer long, off-topic answers and ignore mod- erator cues. JOKERS find every comment source material for a new joke, story, or comical facial expression. FOLLOWERS tend to repeat others' opinions. WALLFLOWERS withdraw both physically >snapshot and verbally. Finally, Co-MODERATORS often engage participants before a discussion starts, ask questions of their own, and seek to befriend or support other participants. Why is each of these behaviors a problem and how would you handle each of these problem participants? www.kahleresearch.com; www.paramountbooks.com Activate W Go to Setting
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