With a _____________________, companies need to know when to get in and get out. On the other hand, a ________________reveals the shape of the future and can provide strategic direction. a. Fad; Trend b. Trend; Fad c. Trend; Strategy d. Mega-trend; Fad

With a _____, companies need to know when to get in and get out. On the other hand, a reveals the shape of the future and can provide strategic direction. a. Fad; Trend b. Trend; Fad c. Trend; Strategy d. Mega-trend; Fad

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

With a _____________________, companies need to know when to get in and get out. On the other hand, a ________________reveals the shape of the future and can provide strategic direction.

Fad; Trend

Trend; Fad

Trend; Strategy

Mega-trend; Fad

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