Within the BCG matrix, products that earn the doglabel have limited market potential for the firm andalso only hold a small relative market share. Productsidentified as dogs within this framework are typicallyobvious candidates for divestment, but are there anycases where doing so would not be wise for an orga-nization? That is, why would a firm want to hold ontoa dog?

The growth-share matrix or the BCG matrix is one of the strategic decisions of the company. When…

Answered: Within the BCG matrix, products that…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

a. Knowing that price competition is very fierce in this market, is firms’ choices of maximumdifferentiation optimal? b. Imagine that entry in this market became easy and, as a consequence, many firms enteredwith ice creams with intermediate levels of smoothness between Ben&Jerry’s and Haagen-Dazs.How could you represent this situation and how will it affect prices and profits as more firmsentered? How would you expect the level of advertising to change ifentry took place in this market.b. Both firms advertise heavily to consumers. What do you think that is the effect of advertisingon competition in this market? Based on what you know about this market and the type of product, which type of advertising would you expect the firms to mostly engage in?
What assumptions about J.C.Penny’s 5C’s (Customers, Competitors, Collaborators, Context, and Company) must hold true for the repositioning to be effective? What does Johnson perceive in these factors that lead him to believe that “Fair and Square” pricing can be a successful approach for J.C. Penney? read the case J.C. Penney's 'Fair and Square' Pricing Strategy. Harvard Business School Case.
2) Define critical success factors (CSFs) and key performance indicator (KPIs) and explain how the administration at a college might use a CSF, such as improving graduation rates, to create a list of KPIs necessary to achieve this goal.
4. Who are 401 Games' direct and indirect competitors? How competitive is this industry? Are there any general trends or changes you anticipate for this industry? 5. What is John’s current product mix? What are the options to change that in the future? 6. What is John’s current pricing strategy? Should he change it? Why? What about his place/distribution strategy? What options does he have? 7. What are John’s promotion activities? What else could he do? How effective would that be?
Which of the following is not a characteristic of thefactor-weighting approach to supplier cvalution?a) it applies qua ntitative scores to qualitative criteriab) the weights typically sum to 100%c) multiple criteria can be conside red simultaneouslyd) subjective j udgment is often involvede) it applies qualitative assessments to quantitative criteria
What are CDI and BDI? Explain each in detail, including what they are used for. Suppose you have a CDI of 200 and a BDI of 90. What would this indicate to you? And finally, what would the strategic implications of a CDI of 200 and a BDI of 90 be for this brand?
Part I: Given the cost per king-size sheet set above, and assuming the manufacturer has total fixed costs of $500,000 and estimates first year sales will be 50,000 sets, determine the price to consumers if the company desires a 40 percent margin on sales. Part II: If the company decides to sell through retailers instead of directly to consumers online, to maintain the consumer price you calculated in the previous question, at what price must it sell the product to a wholesaler who then sells it to retailers? Assume wholesalers desire a 10 percent margin and retailers get a 20 percent margin, both based on their respective selling prices.
1. Explain how functional strategies can support an organization's corporate strategy. 2. Explain the new real-options approach used in conditions of high environmental uncertainty. 3. What are the reasons for strategic planners to pay more attention to the importance of planning and implementing an effective pricing strategy in a competitive market?
One of the following statements regarding the Product Life Cycle is NOT true. Seleccione una: a. Industry sales in the PLC follows an exponential curve shape b. Knowing the current stage and anticipating the upcoming PLC stage can provide significant advantage in strategy development c. Most major strategic gains and losses occur in the Growth stage of the PLC d. Competitive reaction is less intense in the Growth stage than in the Maturity stage e. Decline is the last stage of the PLC
1. Consider a familiar product, such as Apple’s iPhone. What would you consider to be its next closest substitute? Describe two factors that would differentiate the iPhone from its next closest substitute. 2. What is the difference between a positive differentiating factor and a negative one? Is it possible for an item to simultaneously have both positive and negative differentiating factors? 3. Which would be more prudent: pricing an item above its VTC, exactly at its VTC, or below its VTC? Explain your reasoning.
Give examples on how the portfolio analysis limitation is not alays clear what makes an industry attractive where a product is in its life cycle?
If a trading platform wants to add some functionality in being able to place limit orders with price in mind: 1. what are the marketing and technology components to develop and deploy 2. What can be the number of employees to hire for each component 3. what are the specific skills required for new hires?

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS