Within the debate as to whether sustainability can be a strategy, which of the following is seen as true? O Companies can continue to achieve strategic advantages by adopting sustainability measures that competitors can't easily match. O There is more convergence (and less opportunity to gain a competitive advantage via sustainability) when governance (rather than environmental or social issues) are dominant. The adoption of common sustainability practices is positively associated with return on capital. O tis not possible for sustainability to be seen both as a necessity and as a means for a firm to differentiate since these are always mutually exclusive.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter20: Setting Prices
Section20.2: Norwegian Air Shuttle Continues To Climb With Low Costs And Low Prices
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Within the debate as to whether sustainability can be a strategy, which of the following is seen as true?
Companies can continue to achieve strategic advantages by adopting sustainability measures that competitors can't easily match.
O There is more convergence (and less opportunity to gain a competitive advantage via sustainability) when governance (rather than environmental or
social issues) are dominant.
O The adoption of common sustainability practices is positively associated with return on capital.
O Itis not possible for sustainability to be seen both as a necessity and as a means for a firm to differentiate since these are always mutually exclusive.
Transcribed Image Text:Within the debate as to whether sustainability can be a strategy, which of the following is seen as true? Companies can continue to achieve strategic advantages by adopting sustainability measures that competitors can't easily match. O There is more convergence (and less opportunity to gain a competitive advantage via sustainability) when governance (rather than environmental or social issues) are dominant. O The adoption of common sustainability practices is positively associated with return on capital. O Itis not possible for sustainability to be seen both as a necessity and as a means for a firm to differentiate since these are always mutually exclusive.
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