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- Nicholas Anderson, a marketing specialist for a manufacturer of microwaves, is looking for ways to reach potential customers who typically avoid advertisements. Which of the following would be the most economical and effective promotional tool for Nicholas to use?If the end goal is to sell a product, doing so effectively with an article, white paper, or e-book will require which element? A) More subtle framing than with a standard advertising pitch B) Less white space than a journal article C) More of a call to action (CTA) D) More spontaneous user-generated photography E) Less work with a well-known influencer37 Informative advertising help maintain customer relationships and keep customers thinking about the product. Select one: a. False. b. True.
- Critique an existing advertisement for a product or service Your task involves analyzing either a product-oriented or service oriented persuasive ad. In order to accomplish this you must choose an existing advertisement. All ads must be approved by Dr. Erlandson. In terms of specifics, this assignment includes both a written paper and an oral presentation. Structurally, the paper should an introduction followed by a thorough analysis of your ad and why it will be persuasive. The focus of this analysis section is the Theoretical Rationale for the ad you have chosen. Successful ads should use research and theory to inform their choices. Your analysis should include a discussion of the intended audience and how the ad addresses this particular audience. You must explain and justify or critique strategy choices, media choices, goals, etc. with both logic and research. For example, you might explain particular layout choices for your ads website in terms of heuristic processing or…Why does measuring effectiveness in traditional media advertising focus on exposure of advertising versus its creative content? a. Because content can vary greatly depending on your target audience. b. Content is judged based on its efficiency versus its effectiveness. c. There is no standard for measuring creative content. d. It is typically very difficult to change content once it’s completedOne of the major advantages of publicity is that it: a) gives marketers the maximum possible control over the message. b) has greater power as compared to other mediums to stimulate an immediate desire to buy the product. C targets the intended audience more accurately than other promotional tools C) is often viewed bv consumers as more credible than advertising.
- You have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?you have to choose between three advertising campaigns outlined by your agency. the first (a) is a soft-sell, honest, straight-information campaign. the second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. the third (c) involves a noisy, somewhat irritating com- mercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?Understanding the Promotion Tools of Advertising and Public Relations Question Content Area INTRODUCTION: Do you watch ads on television? Do you listen to ads on your favorite radio station? What about reading banner ads on Facebook? Advertisers and public relations personnel have many ways to inform and persuade the public about products, services, and social causes. Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4). Strongly Disagree Disagree Agree Strongly Agree Question 1. The advantage of newspaper advertising is that it reaches a large audience. 2. Even in the age of social media, television remains the most successful medium for…
- One of the major advantages of publicity is that it: a) is often viewed by consumers as more credible than advertising. b) gives marketers the maximum possible control over the message C) targets the intended audience more accurately than other promotional tools. d) has greater power as compared to other mediums to stimulate an immediate desire to buy the product.4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising relies on statistics summarizing customer reviews. b) Persuasive advertising uses facts about the product to convey its excellence. c) Persuasive advertising focuses on emotions and provides few facts about the product. d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.Which of these is NOT one of the advantages that online ads have over other formats? Marketers can track how many visitors click on an ad. Marketers can track how long visitors spend on an ad. Marketers can track what visitors do on an ad. Marketers can track how long visitors where visitors go after seeing an ad. Marketers can track whether visitors approve of the sites on which an ad is placed.