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Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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- Assume that a customer in the small contractor target market segment buys an electric drill on average every two years (or every 0.5 year) for $200, when the gross margin on the drill averages 40 percent. The data has been collected in the Microsoft Excel Online file below. Open the spreadsheet and perform the required analysis to answer the questions below. Open spreadsheet 3. What is a 1 percent change in market share worth to the manufacturer if it represents 150,000 customers? Round your answers to the nearest dollar. 50 percent customer retention rate case: $ fill in the blank 4 75 percent customer retention rate case: $ fill in the blank 5 4. What do you conclude? If customer retention can be increased from 50 to 75 percent through better value chain performance, the economic payoff is .Marco, a plumbing, heating and AC company located in California, has a simple butpowerful product strategy: ‘Solve the customer’s problem no matter what, solve theproblem when the customer needs it solved, and make sure the customer feels goodwhen you leave’. The company guaranteed, same day service for customers requiringit. The company provides 24 x 7 services at no extra charge for customers whose ACdies in hot summer Sunday or whose toilet overflows at 2.30 AM. The companyguarantees the price of a job to the penny before the work begins. Whereas mostcompetitors guarantee their work for 30 days, Marco guarantees all parts and labourfor one year. The company assesses no travel charges as “it’s not fair to charge customers for driving out.” The company owner says: “We are in an industry thatdoesn’t have best reputation. If we start making money our main goal, we are introuble. So I stress customer satisfaction; money is a by-product.”The company uses hiring, ongoing training and…. Marco, a plumbing, heating and AC company located in California, has a simple butpowerful product strategy: ‘Solve the customer’s problem no matter what, solve theproblem when the customer needs it solved, and make sure the customer feels goodwhen you leave’. The company guaranteed, same day service for customers requiringit. The company provides 24 x 7 services at no extra charge for customers whose ACdies in hot summer Sunday or whose toilet overflows at 2.30 AM. The companyguarantees the price of a job to the penny before the work begins. Whereas mostcompetitors guarantee their work for 30 days, Marco guarantees all parts and labourfor one year. The company assesses no travel charges as “it’s not fair to charge customers for driving out.” The company owner says: “We are in an industry thatdoesn’t have best reputation. If we start making money our main goal, we are introuble. So I stress customer satisfaction; money is a by-product.”The company uses hiring, ongoing training and…
- Statement of the Problem and Solutions Rollin King and Herb Kelleher started Southwest Airlines in 1971 with this idea: if they could take airline passengers where they want to go, on time, at the lowest possible price, and have a good time while doing it, people would love to fly their airline. The result? No other airline in the industry's history has enjoyed the customer loyalty and extended profitability for which Southwest is now famous. The company now flies more than 3,400 times each day to over 64 destinations across the United States There's more to the story, however, than making promises and hoping to fulfill them. A large part of Southwest Airlines' success lies in its ability to plan long-term capacity to better match demand, as also improving the utilization of its fleet by turning around an aircraft at the gate faster than its competitors. Capacity at Southwest is measured in seat miles, and even a single minute reduction in aircraft turnaround time system wide means…One of the firm’s audit partners, Alice Goodwin, justhad lunch with a good friend, Sara Hitchcock, who is president of Granger ContainerCorporation. Granger Container Corp. is a fast-growing company that has been in businessfor only a few years. During lunch, Sara asked Alice for some advice and direction on howGranger Container should structure its systems development process within the InformationSystems Department. Sara noted that because Granger has experienced such tremendousgrowth, the systems development process has evolved into its current state without muchdirection. Given Granger Container’s current size, Sara questions whether their currentprocesses are reasonable. Sara’s concern is magnified by the fact that she has little understanding of information systems processes. Alice told Sara about your information systemsevaluation experience and agreed to have you look at Granger Container’s current systemsdevelopment procedures. Sara gave Alice the following summary of the…Please complete all work in excel. Use excel to make the calculations (cells can be clicked on to view any formulas used) and be sure to identify your answer, including units. You must have an excel file with formulas within the cell. An operations manager must purchase new equipment has developed a table of conditional values for the various alternatives (equipment options) and states of nature (demand market conditions). states of nature (market conditions) Alternatives Good Average Poor X800 $38,000 $21,000 -$18,000 Y900 $33,000 $16,000 -$12,000 Z1000 $29,000 $19,000 $6,000 If the probabilities associated with the states of nature are 0.40 for a good market, 0.40 for an average market, and 0.20 for a poor market, determine: 1. the alternative that provides the greatest expected monetary value (EMV)
- Please complete all work in excel. Use excel to make the calculations (cells can be clicked on to view any formulas used) and be sure to identify your answer, including units. You must have an excel file with formulas within the cell An operations manager must purchase new equipment has developed a table of conditional values for the various alternatives (equipment options) and states of nature (demand market conditions). states of nature (market conditions) Alternatives Good Average Poor X800 $38,000 $21,000 -$18,000 Y900 $33,000 $16,000 -$12,000 Z1000 $29,000 $19,000 $6,000 If the probabilities associated with the states of nature are 0.40 for a good market, 0.40 for an average market, and 0.20 for a poor market, determine: 2. the expected value of perfect information (EVPI)Reinventing the Wheel at Apex Door CompanyJim Delaney, president of Apex Door, has a problem. No matter how often he tells his employees how to do their jobs, they invariably “decide to do it their way,” as he puts it, and arguments ensue between Jim, the employee, and the employee’s supervisor. One example is the door design department, where the designers are expected to work with the architects to design doors that meet the specifications. While it’s not ‘rocket science,’ as Jim puts it, the designers invariably make mistakes-such as designing in too much steel, a problem that can cost Apex tens of thousands of wasted dollars, once you consider the number of doors in, say, a 30-story office tower.The order processing department is another example. Jim has a very specific and detailed way he wants the order written up, but most of the order clerks don’t understand how to actually use the multipage order form. They simply improvise when it comes to a detailed question such as whether…The final stage on a production line for a repairableproduct comprises an old final test station withaccompanying analysis and repair stations.First Time Yield (FTY) is 0.720. To improve quality the old test station is replaced by anew model with higher performance.Using the production line final stage parameter values inTable QB1, on the next page, calculate thechange in cycle time Original final test time 15.0 minOriginal final test effectiveness 0.900New final test time 14.9 minNew final test effectiveness 0.930Analysis time 60.0 minRepair time 15.0 minTest station cost $100,000Analysis station cost $200,000Repair station cost $150,000Test cost $160 per hour per stationAnalysis cost $425 per hour per stationRepair cost $128 per hour per stationWarranty cost $250 per warranty claim perdefective product shipped
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