You are the manager of a restaurant located at a place which is crowded by many other restaurants offering similar menu options. After conducting some research, you find out that the only way to achieve success in such a place is to differentiate your overall offering. Identify few key differentiating factors and explain how these factors would help differentiate your overall offering from that of your competitors.

You are the manager of a restaurant located at a place which is crowded by many other restaurants offering similar menu options. After conducting some research, you find out that the only way to achieve success in such a place is to differentiate your overall offering. Identify few key differentiating factors and explain how these factors would help differentiate your overall offering from that of your competitors.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 2DYMP

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