We all realize that the marketing mix has at its center the customer and the four Ps: product, price, place of distribution, and promotion. However there are also external forces that management must consider. The acronym here for these external, less controllable forces is Briefly identify and describe these external forces that must be considered.

Marketing Mix is a combination of marketing tools that a company uses of satisfy their target…

Answered: We all realize that the marketing mix…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

We all realize that the marketing mix has at its center the customer and the four Ps: product, price, place of distribution, and promotion. However there are also external forces that management must consider. The acronym here for these external, less controllable forces is Briefly identify and describe these external forces that must be considered.

Expert Solution

Step by step

Solved in 2 steps with 1 images

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions