You have been appointed as the head of admission department of a newly established management education institution. You suggested to management that personal selling will be highly effective in getting good admissions. Write a report to the management explaining “What is personal selling”? It should explain why personal selling should be done, and the qualities of a good salesperson.
You have been appointed as the head of admission department of a newly established management education institution. You suggested to management that personal selling will be highly effective in getting good admissions. Write a report to the management explaining “What is personal selling”? It should explain why personal selling should be done, and the qualities of a good salesperson.
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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You have been appointed as the head of admission department of a newly established management education institution. You suggested to management that personal selling will be highly effective in getting good admissions. Write a report to the management explaining “What is personal selling”? It should explain why personal selling should be done, and the qualities of a good salesperson.
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