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- 22- For which of the following is demand likely to be least elastic to price changes? Group of answer choices theater tickets spring break vacations restaurant meals prescription drugs 23- Which of the following is NOT a sales promotion directed at consumers? Group of answer choices premium allowance (slotting fee) sweepstakes coupons 24- When manufacturers or brands want to choose retailers, a key factor in that decision is Group of answer choices where their target customers expect to find their products how many employees the retailers have whether customers will find the store atmospherics appropriate to the location if customers are using credit cards or cash to make purchasesWhich of the following statements is not correct about pricing and prices? Select one: O a. It is the sum of all the values that customers sacrifice to get benefits of having a product. O b. It is the amount of money charged for a product or a service. O c.It is the only element in the marketing mix that produces revenue; all other elements represent cost. O d. It is one of the least important elements that determine a firm's market share and profitability.What is false about the crossover effect? a. can occur with pricing b. can occur with advertising c. can occur with brand design d. 5 point difference can result is significant results to the higher scoring company e. all are true. none are false. Your company sells bikes to the speed segment. In a hypothetical quarter 7 the results of a situation analysis found that one of your bigger competitors has developed a patented technology that results in frames 15% lighter than yours. This represents a(n)_______in SWOT? a. Strength b. Weakness c. Threat d. Opportunity e. None are correct f. All are correct
- Suppose you want to increase revenues for your fast-food restaurant even further. Referring to Figure 9–10, what advertising actions might you take to increase revenues from (a) dormitory students, (b) dinners, and (c) after-dinner snacks consumed by night commuter students?Choose an engineering product/services that you want to promote and create a short paragraph of advertisement to convince the consumers that this product is worth to investHow will your targeted customer respond to a price of $7.99 compared to $9.99? Should you add a new feature that costs $4.00? Which is a more effective slogan: “We love to see you smile” or “Have it your way?”
- Please use the PEST-C format for describing the marketplace. Each of the 5 marketing environments should include hard, referenced data and should leave the reader with no questions about the need and marketplace potential for this product. The product is a mobile navigation application that has a weather overlay to advise the user of best possible route with weather considerations.Two statements are given below:Statement – I : Product concept of marketing holds that consumers would favor those products that are available and highly affordableStatement – II : Production concept of marketing holds that consumers would not buy enough of the company’s product unless the company undertakes a substantial promotional effortChoose the correct option from the four options given below: Statement I is correct and II is wrong Statement II is correct and I is wrong Both statements are correct Both statements are wrongIdentify 2 tactics for improving value capture for Mio Amore. Beyond price, often these value capture tactics involve changing the business model, product, or channel. What changes will need to be made for each of these value capture tactics? (400 maximum word limit)
- Analyse what ethical issues in marketing mix of case 1 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis.eg ethics in promotion/product/place/pricePlease answer in detail Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson. Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization. In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…Which of the following is NOT a pricing objective? Goal oriented Profit oriented Sales oriented Status quo oriented