Transportation: A Global Supply Chain Perspective
Transportation: A Global Supply Chain Perspective
9th Edition
ISBN: 9781337406642
Author: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Publisher: Cengage Learning
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Glenda Litchee, chief technology officer for RIoT Athletic has developed a revolutionary running shoe that uses Internet of Things (IoT) technology. Sensors in the sole, heel, and tongue of the shoe monitor temperature, pressure, and moisture. Automatic adjustments are made to the shoe’s venting and sole density in response to the readings. The goal is to reduce foot stress and improve comfort for long-distance runners.Litchee has a patent on the shoes but fears that cheap, copycat models will arise as soon as her $200 RIoT Runners® hit the stores. Thus far, news of these revolutionary shoes has not leaked out and that has prevented the major shoe companies from responding. She needs rapid market entry with precise, stealthy delivery to fend off competition, acquire shelf space in retail stores, and gain a foothold in the running community.Production is on schedule and two large North American retailers have quietly committed to participate in a star-studded product launch, similar to…
Most transportation type problems deal with costs rather than profits .Explain how you would handle a transportation problem whose objective is to maximize profit
How is the transportation problem be generalized?
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