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MKTG 12:STUDENT ED.-TEXT

12th Edition
Lamb
ISBN: 9781337407595

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BuyFindarrow_forward

MKTG 12:STUDENT ED.-TEXT

12th Edition
Lamb
ISBN: 9781337407595
Textbook Problem

Describe how and why product warranties are important marketing tools

Summary Introduction

To discuss: The way and reason why product warranties are significant marketing tools.

A warranty is a kind of guarantee given by the producer on the condition of the product. It refers to the terms and conditions that the exchange or repair will be made in the even if the product do not work accordingly as intended or described.

Explanation

The way and reason why product warranties are significant marketing tools is as follows:

Product warranties are significant marketing tools as they safeguard the buyers and provides important information regarding the product...

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