MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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IntelliTek is an information technology (IT) consulting company that provides IT solutions for businesses wanting totransform into e-businesses. In your role as the Chief Information Officer, you are requested to inform the businesses ondata privacy policies, and all relevant information technology laws to adhere to as e-businesses.  Question: IntelliTek has a software development department to develop the websites for the clients. Due to the stringent timeframesfor completion of most projects, management at IntelliTek has decided to outsource some of the software developmentprojects. You are tasked to prepare a report highlighting FIVE (5) advantages of outsourcing these development projects.
For this assignment, you will need to read the article entitled, Facebook Folly at Northeast BMW, in the Harvard Business Publishing required packet for this course. This organization is facing an issue of addressing the appropriateness of employee behavior when using their personal Facebook account but addressing the workplace. A short synopsis of this scenario is that one employee is addressing their concerns about their employer's strategy for attracting customers to enhance sales. In one post, an employee addresses his disagreement with the company's approach. This same employee also uses his Facebook account to poke fun at an incident occurring at a nearby competitor. Your evaluations here concern employee rights vs. employee discipline. To be clear, it is every employee's right to address concerns about matters in the workplace that impact them (e.g., working conditions, strategy that would impact their sales performance, safety, fairness, etc.) and they cannot be disciplined for…
Staffing is a critical component of organizational success, as it involves the process of recruiting, selecting, and retaining individuals with the right skills and qualifications to fulfill specific roles within a company. Effective staffing ensures that an organization has the necessary human resources to achieve its goals and objectives. The staffing process begins with identifying the staffing needs, followed by sourcing potential candidates, conducting interviews, and ultimately making hiring decisions. Beyond recruitment, staffing also involves employee development, training, and performance management to ensure that the workforce continues to meet the evolving needs of the organization. Strategic staffing is essential for fostering a positive work environment, enhancing productivity, and driving long-term success.   Question: How can organizations strike a balance between recruiting external talent and developing internal talent to ensure a well-rounded and sustainable staffing…
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