Transportation: A Global Supply Chain Perspective
Transportation: A Global Supply Chain Perspective
9th Edition
ISBN: 9781337406642
Author: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Publisher: Cengage Learning
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Nike is a large and successful firm in the design of athletic shoes. It could easily decide to forward-integrate and manufacture the shoes it designs. Thus, the firm has a credible threat over its current outsourced manufacturers. If Nike has no intention of actually entering the manufacturing arena, is it ethical for the Nike supply chain management to bring up this credible threat during annual pricing negotiations? What are some reasons Nike may want to consider such a vertical integration more seriously?
Zara is a fashion label and fashion chain store established in 1975 by the Spanish group Inditex owned by Amancio Ortega.  Zara tripled its profit and stores during the last two decades and ranked the third biggest retailer worldwide (Zhang, 2008). Zara wants to penetrate the Namibian Fashion industry and looking forward to working with an established fashion retailer in Namibia. Assess the factors that Zara should evaluate when choosing a distribution channel?
TOA PaintsTOA Paints (Thailand) Co., Ltd is the largest industrial paint manufacturer in South East Asia and exporter of premium paint products. With high standard and strong product portfolio, TOA has been growing faster than the industry average and draws its strengths from the new products, best-managed behavior, and also strong sales force. During the past ten year, TOA has expanded its business to Vietnam, Laos, Cambodia, Myanmar, Malaysia, Indonesia and Middle East Zone. It now plans to enter the Indian market.Estimated to be at about $1.9 billion, the industrial paint category constitutes 25% of the paint market and includes a broad array of segments like automotive coatings, marine coatings, packaging coatings, powder coatings, protective coatings and other general industrial coatings.Industrial paint’s lower contribution in India’s overall paint market is due to lower industrial and infrastructure development compared to other matured countries and developing countries like…
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