MIS
9th Edition
ISBN: 9781337681919
Author: BIDGOLI
Publisher: Cengage
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A CRM system includes all of the following activities except:
a. Order processing
b. Sales automation
c. Production operations
d. Marketing automation
The term "online analytical processing" (OLAP) may seem unfamiliar.
Explain the concept of marketing automation in CRM and how it benefits businesses.
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- Explain the challenges and considerations when integrating a CRM system with other enterprise systems like ERP or marketing automation.arrow_forwardAn SCM system coordinates all of the following functions except: a. Transforming materials into intermediate and finished products or services b. Procuring materials c. Advertising finished products to customers d. Distributing finished products or services to customersarrow_forwardExplain why legacy systems are important to a company's operations.arrow_forward
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