MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
Chapter 11.2, Problem 2C
Summary Introduction
Case summary:
HW is a leading chain for the world class hotels that was founded in the years 1919, they have planned for an expansion of their business by introducing new brands and also by opening new brands, that will be helpful for their hostile growth. HW has provided various types of hotels and the services for different customers based on their needs. HW always prefers starting a new brand rather than purchasing a prevailing brand, as this will be helpful for them to build features and services for the target markets.
To discuss: The branding strategy that HW utilizes and the reason for it to be appropriate.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Hilton Worldwide was founded in 1919, and the lodging giant is expanding by adding new brands and opening in new markets to continue its aggressive growth. Based in McLean, Virginia, Hilton has a wide product mix covering multiple brands. Its line of luxury hotels includes two brands, Waldorf Astoria and Conrad. It markets lifestyle hotels under the Canopy by Hilton brand and full-service hotels under four brands: Hilton, Curio Collection by Hilton, Doubletree by Hilton, and Embassy Suites by Hilton. Hilton’s hotel brands with limited services include Hilton Garden Inn, Hampton Inn by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, and Tru by Hilton.
fokke baarssen/Shutterstock.com
Hilton is currently opening the doors to the first of more than two dozen Canopy boutique hotels. These are hotels in locations like Reykjavik, Iceland, and Bethesda, Maryland, where customers can use mobile devices for convenient check-in, then check out the neighborhood using the hotel’s on-site…
Walker Accounting Software is marketed to smallaccounting firms throughout the U.S. and Canada. Owner GeorgeWalker has decided to outsource the company’s help desk and isconsidering three providers: Manila Call Center (Philippines),Delhi Services (India), and Moscow Bell (Russia). The following
table summarizes the data Walker has assembled. Which outsourc-ing firm has the best rating? (Higher weights imply higher impor-tance and higher ratings imply more desirable providers.) PX
PROVIDER RATINGS
CRITERION
IMPORTANCEWEIGHT MANILA DELHI MOSCOWFlexibility 0.5 5 1 9Trustworthiness 0.1 5 5 2Price 0.2 4 3 6Delivery 0.2 5 6 6
Merrythought is a business that makes teddy bears, located in Ironbridge, Shropshire, in the United Kingdom. The business was founded years ago by Gordon Holmes. It is a private limited company, still owned by the Holmes family and is currently run by Gordon Holmes’s great-granddaughter Sarah Holmes.The business has approximately 25 employees and does all its manufacturing in England. It makes a large number of different styles of teddy bears, ranging from “traditional British bears, to special occasion bears and various “ novelty’ bears.A. Identify and define the type of business the Holmes family is conducting. Justify your answerB. List its advantages and disadvantages.
Chapter 11 Solutions
MARKETING 2018
Knowledge Booster
Similar questions
- XYZ is a Sri Lankan Company specializes in milk processing and dairy products and it started operations in 2006 by establishing its factory complex in Ampara region. The visionary entrepreneur Mr. Kumarage has identified the necessity of building a local milk powder brand by studying the dominance of multinational corporations in the industry. He identified that customers are highly loyal to these multinational brands which are promoted through rigorous marketing communications. However, XYZ was able to successfully launch milk powder, liquid milk, yoghurt, butter, and ice cream under the XYZ brand name irrespective of the intense competition. Moreover, the company is planning to develop a series of new products to strengthen its future competitiveness. In the meantime, Mr. Kumarage has an ambitious plan to develop the dairy cattle farming by empowering the local farmers to establish a continuous and trustworthy flow of quality raw materials to the factory. 1. Explain how the…arrow_forwardPepkor Holdings Limited versus Woolworths Holding Limited - Pepkor Holdings Limited An integral part of the Pepkor business model is to ensure that we enhance and add value to both our customers’ and our employees’ lives. This includes our corporate social responsibility initiatives, which form an essential part of our business. Our four strategic pillars are interlocked and collectively focus on empowering people by meeting our customers’ needs for value-for-money products at the best possible prices, and at their convenience. Woolworths Holding Limited -In 2021, we refreshed our WHL Strategic Framework to ensure its relevance to our Group in the context of the rapidly evolving consumer landscape as we pursue our aspiration of being a leading, purpose driven, and truly connected retailer. This framework centres around three STRATEGIC THEMES. The first is to protect and grow our core businesses to ensure we safeguard the foundation of what truly differentiates us from our…arrow_forwardNaboni Enterprises Naboni was established in 1996 by Mr. Nicholas Menyani following a decision by the government of Zambia to liberalize the Zambian economy. Prior to 1991, the Zambian economy had been dominated by government ownership of business enterprises, resulting in many enterprises being state-owned. The liberalization of the Zambian economy in the nineties was an opportunity for the private sector to own and run business. It was this opportunity that led to the establishment of Naboni Enterprises by Nicholas Menyani to supply transformers to the mining companies on the Copperbelt. Supplying to the mines was a lucrative business. The mining sector was key to the Zambian economy: it not only contributed about 90 percent to the country’s tax revenue, but many manufacturing and commercial establishments depended on doing business with the mines for survival and prosperity. Because of the mining sector’s critical role in the Zambian economy, the Zambian government had, for…arrow_forward
- Pepsi-Cola was incorporated in Delaware in 1919 and reincorporated in North Carolina in 1986. PepsiCo's product portfolio includes a wide range of foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Through its operations, authorized bottlers, contract manufacturers, and other third parties make, market, distributes, and sells a wide variety of beverages and convenient foods, serving customers and consumers in more than 200 countries and territories. However, after conducting annual audits for the financial year 2021 - 2022, the board of directors noted anomalies in three functional areas (Stock out, Demand Plan, and Production plan) of its Jamaican subsidiary. The aim of the Managing Director of the Jamaican subsidiary is to align best practices to its Parent company in meeting global standards. It was also noted that sales for Diet Pepsi in the Latin America and Caribbean region were 3 million cases while Pepsi…arrow_forwardPepsi-Cola was incorporated in Delaware in 1919 and reincorporated in North Carolina in 1986. PepsiCo's product portfolio includes a wide range of foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Through its operations, authorized bottlers, contract manufacturers, and other third parties make, market, distributes, and sells a wide variety of beverages and convenient foods, serving customers and consumers in more than 200 countries and territories. However, after conducting annual audits for the financial year 2021 - 2022, the board of directors noted anomalies in three functional areas (Stock out, Demand Plan, and Production plan) of its Jamaican subsidiary. The aim of the Managing Director of the Jamaican subsidiary is to align best practices to its Parent company in meeting global standards. It was also noted that sales for Diet Pepsi in the Latin America and Caribbean region were 3 million cases while Pepsi…arrow_forwardPepsi-Cola was incorporated in Delaware in 1919 and reincorporated in North Carolina in 1986. PepsiCo's product portfolio includes a wide range of foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Through its operations, authorized bottlers, contract manufacturers, and other third parties make, market, distributes, and sells a wide variety of beverages and convenient foods, serving customers and consumers in more than 200 countries and territories. However, after conducting annual audits for the financial year 2021 - 2022, the board of directors noted anomalies in three functional areas (Stock out, Demand Plan, and Production plan) of its Jamaican subsidiary. The aim of the Managing Director of the Jamaican subsidiary is to align best practices to its Parent company in meeting global standards. It was also noted that sales for Diet Pepsi in the Latin America and Caribbean region were 3 million cases while Pepsi…arrow_forward
- Pepsi-Cola was incorporated in Delaware in 1919 and reincorporated in North Carolina in 1986. PepsiCo's product portfolio includes a wide range of foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Through its operations, authorized bottlers, contract manufacturers, and other third parties make, market, distributes, and sells a wide variety of beverages and convenient foods, serving customers and consumers in more than 200 countries and territories. However, after conducting annual audits for the financial year 2021 - 2022, the board of directors noted anomalies in three functional areas (Stock out, Demand Plan, and Production plan) of its Jamaican subsidiary. The aim of the Managing Director of the Jamaican subsidiary is to align best practices to its Parent company in meeting global standards. It was also noted that sales for Diet Pepsi in the Latin America and Caribbean region were 3 million cases while Pepsi…arrow_forwardPepsi-Cola was incorporated in Delaware in 1919 and reincorporated in North Carolina in 1986. PepsiCo's product portfolio includes a wide range of foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Through its operations, authorized bottlers, contract manufacturers, and other third parties make, market, distributes, and sells a wide variety of beverages and convenient foods, serving customers and consumers in more than 200 countries and territories. However, after conducting annual audits for the financial year 2021 - 2022, the board of directors noted anomalies in three functional areas (Stock out, Demand Plan, and Production plan) of its Jamaican subsidiary. The aim of the Managing Director of the Jamaican subsidiary is to align best practices to its Parent company in meeting global standards. It was also noted that sales for Diet Pepsi in the Latin America and Caribbean region were 3 million cases while Pepsi…arrow_forwardNatalie Koebel spent much of her childhood learning the art of cookie-making from her grandmother. They passed many happy hours mastering every type of cookie imaginable and later creating new recipes that were both healthy and delicious. Now at the start of her second year in college, Natalie is investigating various possibilities for starting her own business as part of the requirements of the entrepreneurship program in which she is enrolled. A long-time friend insists that Natalie has to somehow include cookies in her business plan. After a series of brainstorming sessions, Natalie settles on the idea of operating a cookie-making school. She will start on a part-time basis and offer her services in people’s homes. Now that she has started thinking about it, the possibilities seem endless. During the fall, she will concentrate on holiday cookies. She will offer individual lessons and group sessions (which will probably be more entertainment than education for the participants).…arrow_forward
- How many is too many? COLGATE is a market leader in the US, Latin America and in many European markets with its myriad of brands. Its laundry detergents alone include Fab, Sudsil, Hurricane, Ajax and Cold Power. Besides its many detergents, Colgate is better known for its toothpaste and sells over six brands (Colgate, Ultra Brite, Dentagard, Colodent, Crystal and Sensitive). In addition, Colgate sells five brands of hand soaps (Palmolive, Irish Spring, Softsoap, Protex and Glycerine); three brands of fabric softener (Sauvitel, Fluffy and Cuddly), three brands of dish-washing liquid (Palmolive, Ajax and Dermassage), two brands of deodorants (Speed Stick and Teen Spirit) and even sells the well-known brand of pet food under the Hill’s brand of pet foods. Moreover, many of its brands are offered in several sizes and formulations. For example, you can buy large or small packages of powdered or liquid Hurricane laundry detergent in a variety of forms – regular, unscented, colour safe or…arrow_forwardHow many is too many? COLGATE is a market leader in the US, Latin America and in many European markets with its myriad of brands. Its laundry detergents alone include Fab, Sudsil, Hurricane, Ajax and Cold Power. Besides its many detergents, Colgate is better known for its toothpaste and sells over six brands (Colgate, Ultra Brite, Dentagard, Colodent, Crystal and Sensitive). In addition, Colgate sells five brands of hand soaps (Palmolive, Irish Spring, Softsoap, Protex and Glycerine); three brands of fabric softener (Sauvitel, Fluffy and Cuddly), three brands of dish-washing liquid (Palmolive, Ajax and Dermassage), two brands of deodorants (Speed Stick and Teen Spirit) and even sells the well-known brand of pet food under the Hill’s brand of pet foods. Moreover, many of its brands are offered in several sizes and formulations. For example, you can buy large or small packages of powdered or liquid Hurricane laundry detergent in a variety of forms – regular, unscented, colour safe or…arrow_forwardHow many is too many? COLGATE is a market leader in the US, Latin America and in many European markets with its myriad of brands. Its laundry detergents alone include Fab, Sudsil, Hurricane, Ajax and Cold Power. Besides its many detergents, Colgate is better known for its toothpaste and sells over six brands (Colgate, Ultra Brite, Dentagard, Colodent, Crystal and Sensitive). In addition, Colgate sells five brands of hand soaps (Palmolive, Irish Spring, Softsoap, Protex and Glycerine); three brands of fabric softener (Sauvitel, Fluffy and Cuddly), three brands of dish-washing liquid (Palmolive, Ajax and Dermassage), two brands of deodorants (Speed Stick and Teen Spirit) and even sells the well-known brand of pet food under the Hill’s brand of pet foods. Moreover, many of its brands are offered in several sizes and formulations. For example, you can buy large or small packages of powdered or liquid Hurricane laundry detergent in a variety of forms – regular, unscented, colour safe or…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,