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Database Systems: Design, Implemen...

12th Edition
Carlos Coronel + 1 other
Publisher: Cengage Learning
ISBN: 9781305627482

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Chapter
Section
BuyFindarrow_forward

Database Systems: Design, Implemen...

12th Edition
Carlos Coronel + 1 other
Publisher: Cengage Learning
ISBN: 9781305627482
Chapter 14, Problem 3RQ
Textbook Problem
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Explain why companies like Google and Amazon were among the first to address the Big Data problem.

Program Plan Intro

Big Data Problem:

  • Over the last years, a new wave of data emerged which is characterised for being high volume, high frequency, and mostly semi-structured.
  • These data came from multiple sources such as web site logs, web site posts, and machine generated information.
  • But these data contains a lot of hidden information that help the day-to-day business.
  • The need to manage this data resulted in a phenomenon called Big Data.
  • Big data refers to the vast amount of data which cannot be processed and analysed when traditional computer technologies and tools are applied.
  • Big data provides high performance and scalability at a reasonable cost.
  • The main characteristics of big data phenomenon are Volume, Variety and Velocity of data
  • These three characteristics have been defined as the three Vs.
  • Volume refers to the amount of data, variety refers to the number of types of data, and velocity refers to the speed of data processing.

Explanation of Solution

  • Google and Amazon were the first two companies to address the Big Data problems mainly because of the sheer scale of problems they were trying to solve and business models they chose.
  • In the 1990s, the internet usage exploded and millions of consumers were attracted to online transactions.
  • At the end of 1990s, the dot-com bubble blasted and the number of companies providing services to consumers reduced dramatically.
  • This helped the companies like Google and Amazon to grow in a very short time...

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