Chapter 14, Problem 4DRQ

Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products mostlikely to be distributed?a. New automobilesb. Saltine crackersc. Cut-your-own Christmas treesd. New textbookse. Sofasf. Soft drinks

Channels of distribution represent a critical area for companies to address.  Explain the concept of channels and offer some specific examples.  Also discuss this from the perspectives of: the relative length of the channel business to business channels compared to consumer goods channels. control over the entire process the rapid increase in direct marketing the concept of relationship marketing anything else you think may be relevant

1. Explain any five major functions performed by channel members. 2. Explain the major steps involved in channel design.