Chapter 1.4, Problem II.10E

Can you the second edition of the book to answer that question but it doesn't mention what  you wrote as answer in the second edition of the book. And please reference - page you used so i can read more

Please I want to answer this question .. The number of words please is not less than 350 words ... First, watch the video via the link below, then answer it. Thank you in advance https://www.youtube.com/watch?v=d_HHnEROy_w

Unit IV Journal Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?

Who is a consumer for a private middle school? Who is the customer? Generally, it is very difficult to make both consumers and customers happy. Think of scenarios where efforts by the private middle school to please the consumers will make the customers unhappy.

What are the advantages of using it? Is there anything about it that may be considered unfavorable?What are the problems that people have had with it? Accept the criticism as true?

Explains it correctly

You are picking an order and come across a box of perfume. What should you do? Please choose all that apply. Pick the perfume Raise an Andon Secure it well with bubble wrap Place a Flammable sticker on the box

You have been hired recently by a large bank in its credit cardmarketing division. The bank has relationships with a large number ofcolleges and prints a wide variety of credit cards featuring college logos,images, and the like. You have been asked to oversee theimplementation of a new program targeting first-year college studentsat the schools with which the bank has a relationship. The bank hasalready purchased the names and home addresses of the incomingclass. You have been told that no credit checks will be required for thesecards as long as the student is over 18 years of age. The bank plans afirst-day-of-school marketing blitz that includes free hats, T-shirts, andbook promotions, as well as free pizza, if the students simply fill out anapplication. Do you think it is a good idea to target this program tothese new students?

How can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?