Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 16.4, Problem 1LO
Summary Introduction
To outline : The 4 categories of retailers.
An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.
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Chapter 16 Solutions
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