Chapter 2.3, Problem I.17E

Research has shown that the most important demographic trend in the United States is the _____. Select one: a. aging population b. changing age structure of the population c. increase in professional jobs d. mobility of people e. slowing birth rates

A pro-attractiveness bias may exist even in education, with studies showing that physically attractive students tend to obtain higher grades at university, partly because they are deemed more conscientious and intelligent, even when they are not. Furthermore, attractiveness already helps students to get into university in the first place, by eliciting more favorable evaluations during college admissions interviews. This is consistent with the broader finding of a very well-established “halo” effect whereby attractive people are generally perceived as being more sociable, healthy, successful, honest, and talented. In fact, meta-analytic studies suggest that even children are deemed smarter, more honest, and driven, when they are more attractive – and children make the same type of inferences when they evaluate more or less attractive adults. In an experiment, researchers asked kids to pick an imaginary boat captain for a game, and they were told to choose from photographs of actual…

An Observation may be influenced by the Halo Effect. Describe how you would avoid this bias or predisposition.

4-4. The problem with the Toro Snow Pup was an example of selective ____________.

Other than baby boomers, identify any generational cohort you studied in this course. Then, using three stimulus factors, develop an electric car (any brand) print advertising copy to target this cohort.