Case s ummary : The company I sold computer security software by the name of “scareware”. Ads by I redirected the consumers to a site and showed them that their computer was infected with dangerous files. In reality, no scans were conducted. K, the co-founder of I, was aware of the consumer complaints against their ads. An individual would be liable under FTC’s prohibition of deceptive practices if he participated in the deceptive advertisement and had the authority to control them and had the knowledge of them.
To find: The deceptive nature of I’s ads.
Case summary: The company I sold computer security software by the name of “scareware”. Ads by I redirected the consumers to a site and showed them that their computer was infected with dangerous files. In reality, no scans were conducted. K, the co-founder of I, was aware of the consumer complaints against their ads. An individual would be liable under FTC’s prohibition of deceptive practices if he participated in the deceptive advertisement and had the authority to control them and had the knowledge of them.
To find: The liability of the person R.
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Chapter 24 Solutions
The Legal Environment of Business: Text and Cases (MindTap Course List)
- Daniel is the listing broker for a seller. After marketing the property for several weeks, he still has not received any offers on the property. The seller then advises Daniel to advertise specifically to Hispanic buyers since the seller believes Hispanic buyers are likely to purchase more quickly using all-cash. How should Daniel proceed? Group of choice O. Daniel should immediately withdraw from the listing agreement. O. Daniel must explain to the seller that advertising specifically to Hispanic buyers is a violation of the federal fair housing laws and not follow through with the seller's instructions. O. Daniel must adhere to his fiduciary duty of obedience and follow through with the seller's instructions. O. Daniel should explain to the seller that this is unethical but still proceed with the seller's instructions.arrow_forwardThe U.S. Congress enacted the CAN-SPAM Act in 2003. This act: a) prohibits the use of false or misleading subject lines on emails used for advertising. b) requires spammers to register with the Federal Trade Commission. c) does not view sending multiple spam emails with the use of a hijacked computer as an offensel d) limits advertisers from sending more than one ad per month per email address.arrow_forward(1) During the recent CoVid-19 pandemic, some employers mandated that all employees must be vaccinated to retain their jobs except the refusal is based on reasonable accommodation or pre-existing medical condition. · Give a comprehensive analysis of reasonable accommodation and pre-existing medical condition and state whether or not you think that the mandate was fair. (2) “If an employer plans to require its employees to get a COVID-19 vaccine, it should develop a written policy," · Develop a sample policy as a guide for employees to take the covid 19 vaccine.arrow_forward
- The copywriter creates a convincing claim and composes contents for the advertising media • True • Falsearrow_forwardEach year, managers at Bausch & Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvantages of each alternative should they consider? Which media would you recommend and why? required text: Kerin, R., & Hartley, S. (2021). Marketing (15th ed.). McGraw Hill. ISBN: 978-1259924040. Chapters 18 & 19arrow_forwardAccording to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.arrow_forward
- The Word-of-Mouth Marketing Association announced a set of rules and guidelines for word-of-mouth advertising. The trade group maintains that marketers must make sure that people talking up products or services disclose for whom they work. They also must use real consumers, not actors, who discuss what they really believe about a product. 135 The rules were prompted by several controversial incidents, such as a campaign the U.S. arm of Sony Ericsson Mobile Communications created for a camera phone. The company hired 60 actors to hang out at tourist attractions and ask unsuspecting passersby to take their pictures with the Sony Ericsson devices. It told the actors to identify themselves only when asked directly. What do you think about “stealth” campaigns such as this? Should marketers be required to disclose their true intentions when they try to initiate positive word-of-mouth?arrow_forwardYou have a job as a county extension agent and lead workshops for home gardeners. Smith comes to the workshops convinced that mantids will give excellent pest control based on the advertisements. Smith tries to convince everyone that mantids will control all the garden pests, from aphids to cabbage worms. Why is this advertisement is misleading?arrow_forwardExplain under what conditions a marketer might believe that an advertising execution involving mere exposure might effectively cause consumers to “learn” to like a product. How would a researcher test to see whether the mere exposure effect held for brand logos?arrow_forward
- Why does native advertising need to be regulated?arrow_forwardWhat is an advertisement whose company violates ethical principles and standards?arrow_forwardComparative advertising has been growing in use. With no current legal guidelines, advertisers are left to regulate their ads themselves. Do you favor or oppose comparative advertising? Why? What guidelines would you recommend to minimize comparative ads that may be misleading or overly aggressive?arrow_forward