MIS
9th Edition
ISBN: 9781337681919
Author: BIDGOLI
Publisher: Cengage
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Imagine you setup a presence on Facebook to understand your customer base, what type of analytics will you use? Explain why?
You also setup some forms to collect specific structured information from your customers in emails. Will you use the same tool or different to analyse? Explain Why?
In this article, we'll look at some of the trade-offs and challenges that come with moving from a bespoke solution to an enterprise-level analytics system for enterprises and individual end users.
What is meant by business analytics? What other terms have been used for business analytics systems
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- There are various trade-offs and challenges to consider when moving from a custom solution to an enterprise analytics system, which we'll go over in this piece.arrow_forwardHow do you describe the importance of data in analytics? Can we think of analytics without dataarrow_forwardThink of an online service (not retail) that you use frequently. How could this company use web analytics data to improve its website and positively affect its business? Do you think that capturing usage data for performing web analytics is an invasion of privacy? Why or why not?arrow_forward
- Consider the following: Do you believe that Big Data and Predictive Analytics would have been effective in marketing 10-15 years ago? And how did this come to be the case?arrow_forwardSunny Delight's small size startled you when it bought so many analytics tools. How has Sunny Delight's ownership history affected the amount and kind of business intelligence (BI) products used? - What are the trade-offs of migrating to an enterprise-level analytics solution for end users who are used to using their own bespoke data-generation solutions?arrow_forwardWhat do you think about how business analytics is developing?arrow_forward
- Sunny Delight's small size startled you when it bought so many analytics tools. How has Sunny Delight's ownership history affected the amount and kind of business intelligence (BI) products used?- What are the trade-offs of migrating to an enterprise-level analytics solution for end users who are used to using their own customized data-generation solutions?arrow_forwardRemember: Do you believe Big Data and Predictive Analytics would have worked in marketing 10 years ago? Why is this?arrow_forwardLet us know how you've utilized data analytics in your daily job by describing the tools, projects, and methods you've used in the past. Analyzing data may be accomplished in three ways. Do you think your experience falls into one of these categories? How are you going to utilize the knowledge you currently have in order to make better choices and save time and money?arrow_forward
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