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You are the vice president of information technology for a large multinational consumer packaged goods company (such as Procter & Gamble or Unilever). You must make a presentation to persuade the board of directors to invest $25 million to establish a state-of-the-art competitive-intelligence organization—including people, data-gathering services, and software tools. What key points do you need to make in favor of this investment? What arguments can you anticipate that the board might make?

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Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168

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Chapter
Section
BuyFindarrow_forward

Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168
Chapter 5, Problem 7DQ
Textbook Problem
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You are the vice president of information technology for a large multinational consumer packaged goods company (such as Procter & Gamble or Unilever). You must make a presentation to persuade the board of directors to invest $25 million to establish a state-of-the-art competitive-intelligence organization—including people, data-gathering services, and software tools. What key points do you need to make in favor of this investment? What arguments can you anticipate that the board might make?

Explanation of Solution

Key points to make favor of the investment:

  • Employees in the firm are highly educated with the experience of 3-4 years in the same field. They develop the products at the high scale rate so that it could attract lots of customers.
  • The firm is planning to start an online website application so the customers can order the products in online and the ordered product will be delivered to the customers in the shortest time period with instant payment to the bank accounts. This process will attract more customers which in turn increase the sales of the product.
  • Providing discount will attract huge customers in higher rate...

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Chapter 5 Solutions

Principles of Information Systems (MindTap Course List)
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Ch. 5 - Multiple records can have the same primary key....Ch. 5 - A(n) ______ is a field or set of fields that...Ch. 5 - A(n) ___________ is a diagram of entities and...Ch. 5 - The ______ is a simple but highly useful way to...Ch. 5 - ______ involves eliminating columns in a table. a....Ch. 5 - Because the DBMS is responsible for providing...Ch. 5 - ______ is a special-purpose programming language...Ch. 5 - SQL databases conform to ACID properties that...Ch. 5 - A(n) _______ is a collection of instructions and...Ch. 5 - The _______ is a nontechnical, but important...Ch. 5 - A trend in database management, known as Database...Ch. 5 - _________ is a term used to describe data...Ch. 5 - An in-memory database (IMDB) is a database...Ch. 5 - A(n) ______ is a database that holds business...Ch. 5 - An information-analysis process that involves the...Ch. 5 - ______ allows users to explore data from a number...Ch. 5 - ______ is a form of data mining that combines...Ch. 5 - ___________ is a data visualization technique in...Ch. 5 - Identify all the components in the data hierarchy...Ch. 5 - What is the difference between a data attribute...Ch. 5 - What is the purpose of a primary key? What field...Ch. 5 - What is enterprise data modeling?Ch. 5 - What is an entity-relationship model and what is...Ch. 5 - What is data cleansing?Ch. 5 - What is SQL and how is it used?Ch. 5 - What are the essential differences between an SQL...Ch. 5 - What is database as a service (DaaS)? What are the...Ch. 5 - What is Hadoop?Ch. 5 - What is a schema, and how is it used?Ch. 5 - What is concurrency control? Why is it important?Ch. 5 - What is in-memory database processing, and what...Ch. 5 - What is the difference between projecting and...Ch. 5 - What is big data? Identify three characteristics...Ch. 5 - What is a data warehouse, and how is it different...Ch. 5 - What is meant by the front end and the back end of...Ch. 5 - What is the relationship between the Internet and...Ch. 5 - What is data mining? What is OLAP? How are they...Ch. 5 - What is business intelligence? Identify five...Ch. 5 - What is predictive analysis? Give an example where...Ch. 5 - When building a database, an organization must...Ch. 5 - Outline some specific steps an organization might...Ch. 5 - Briefly describe the ACID properties to which an...Ch. 5 - Briefly describe how a NoSQL database operates.Ch. 5 - Identify and briefly describe some of the...Ch. 5 - Identify and briefly describe the steps in the ETL...Ch. 5 - You are the vice president of information...Ch. 5 - What counterintelligence strategy might a large...Ch. 5 - Your luxury car dealership wants to identify...Ch. 5 - Make a list of the databases in which data about...Ch. 5 - If you were the database administrator for the...Ch. 5 - Identity theft, where people steal personal...Ch. 5 - You have been hired to set up a database for a...Ch. 5 - Develop a simple data model for the music you have...Ch. 5 - An online video movie rental store is using a...Ch. 5 - Using a graphics program, develop an...Ch. 5 - Use a Web search engine to find information on...Ch. 5 - Do research to find what career opportunities are...Ch. 5 - How could you use business intelligence (BI) to do...Ch. 5 - How did Medihelps use of a traditional database...Ch. 5 - How does Medihelps salesforce now use the...Ch. 5 - How did B.I. Practice improve the efficiency of...Ch. 5 - How does the new query system help Medihelp make...Ch. 5 - From the user side, Mr. Kim said that HanaTour...Ch. 5 - How does HanaTour use the data it collects from...Ch. 5 - HanaTour chose Wizbase as its implementation...Ch. 5 - Think of the data that your universitys database...Ch. 5 - What work is involved in merging multiple...Ch. 5 - Why do you think Altitude Online found it...Ch. 5 - In a major move such as this, what opportunities...Ch. 5 - Why do you think Altitude Online is beginning work...

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