STATISTICS F/BUSINESS+ECONOMICS-TEXT
STATISTICS F/BUSINESS+ECONOMICS-TEXT
13th Edition
ISBN: 9781305881884
Author: Anderson
Publisher: CENGAGE L
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Textbook Question
Chapter 8, Problem 1CP

Young Professional Magazine

Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication, the magazine has been fairly successful. Now the publisher is interested in expanding the magazine’s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information. the magazine commissioned a survey to develop a profile of its subscribers. The survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers. As a new employee of the magazine, you have been asked to help analyze the survey results.

Some of the survey questions follow:

Professional

  1. 1. What is your age?
  2. 2. Are you: Male_______ Female_______
  3. 3. Do you plan to make any real estate purchases in the next two years? Yes____ No____
  4. 4. What is the approximate total value of financial investments, exclusive of your home, owned by you or members of your household?
  5. 5. How many stock/bond/mutual fund transactions have you made in the past year?
  6. 6. Do you have broadband access to the Internet at home? Yes____ No____
  7. 7. Please indicate your total household income last year._______

8. Do you have children? Yes____ No____

The file entitled Professional contains the responses to these questions. Table 8.6 shows the portion of the file pertaining to the first five survey respondents.

Managerial Report

Prepare a managerial report summarizing the results of the survey. In addition to statistical summaries, discuss how the magazine might use these results to attract advertisers. You might also comment on how the survey results could be used by the magazine’s editors to identify topics that would be of interest to readers. Your report should address the following issues, but do not limit your analysis to just these areas.

  1. 1. Develop appropriate descriptive statistics to summarize the data.
  2. 2. Develop 95% confidence intervals for the mean age and household income of subscribers.
  3. 3. Develop 95% confidence intervals for the proportion of subscribers who have broadband access at home and the proportion of subscribers who have children.
  4. 4. Would Young Professional be a good advertising outlet for online brokers? Justify your conclusion with statistical data.
  5. 5. Would this magazine be a good place to advertise for companies selling educational software and computer games for young children?
  6. 6. Comment on the types of articles you believe would be of interest to readers of Young Professional.

Chapter 8, Problem 1CP, Young Professional Magazine Young Professional magazine was developed for a target audience of

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Chapter 8 Solutions

STATISTICS F/BUSINESS+ECONOMICS-TEXT

Ch. 8.2 - For a t distribution with 16 degrees of freedom,...Ch. 8.2 - Find the t value(s) for each of the following...Ch. 8.2 - The following sample data are from a normal...Ch. 8.2 - A simple random sample with n = 54 provided a...Ch. 8.2 - Sales personnel for Skillings Distributors submit...Ch. 8.2 - A sample containing years to maturity and yield...Ch. 8.2 - The International Air Transport Association...Ch. 8.2 - Older people often have a hard time finding work....Ch. 8.2 - The mean cost of a meal for two in a mid-range...Ch. 8.2 - The average annual premium for automobile...Ch. 8.2 - Health insurers are beginning to offer...Ch. 8.2 - Marvel Studios motion picture Guardians of the...Ch. 8.3 - How large a sample should be selected to provide a...Ch. 8.3 - The range for a set of data is estimated to be 36....Ch. 8.3 - Refer to the Scheer Industries example in Section...Ch. 8.3 - The U.S. Energy Information Administration (US...Ch. 8.3 - Annual starting salaries for college graduates...Ch. 8.3 - Many medical professionals believe that eating too...Ch. 8.3 - Customers arrive at a movie theater at the...Ch. 8.3 - There has been a trend toward less driving in the...Ch. 8.4 - A simple random sample of 400 individuals provides...Ch. 8.4 - A simple random sample of 800 elements generates a...Ch. 8.4 - In a survey, the planning value for the population...Ch. 8.4 - At 95% confidence, how large a sample should be...Ch. 8.4 - The Consumer Reports National Research Center...Ch. 8.4 - According to statistics reported on CNBC, a...Ch. 8.4 - One of the questions on a survey of 1000 adults...Ch. 8.4 - According to Franchise business review, over 50%...Ch. 8.4 - In 16% of all homes with a stay-at-home parent,...Ch. 8.4 - For many years businesses have struggled with the...Ch. 8.4 - Fewer young people are driving. In 1983, 87% of...Ch. 8.4 - A poll for the presidential campaign sampled 491...Ch. 8.4 - The Pew Research Center Internet Project,...Ch. 8 - A sample survey of 54 discount brokers showed that...Ch. 8 - A survey conducted by the American Automobile...Ch. 8 - The 92 million Americans of age 50 and over...Ch. 8 - Russia has recently started a push for stronger...Ch. 8 - The Health Care Cost Institute tracks health care...Ch. 8 - A recent article reported that there are...Ch. 8 - Mileage tests are conducted for a particular model...Ch. 8 - In developing patient appointment schedules, a...Ch. 8 - Annual salary plus bonus data for chief executive...Ch. 8 - The National Center for Education Statistics...Ch. 8 - A USA Today/CNN/Gallup survey of 369 working...Ch. 8 - The Pew Research Center has conducted extensive...Ch. 8 - A survey of 750 likely voters in Ohio was...Ch. 8 - The Centers for Disease Control reported the...Ch. 8 - A well-known bank credit card firm wishes to...Ch. 8 - Workers in several industries were surveyed to...Ch. 8 - Although airline schedules and cost are important...Ch. 8 - Young Professional Magazine Young Professional...Ch. 8 - Gulf Real Estate Properties Gulf Real Estate...Ch. 8 - Metropolitan Research, Inc. Metropolitan Research,...
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