2005 World Aquatics Championships

Singapore’s economic success has been attributed to its status as a world-class commercial and trading centre. In the past century, the government has focused most of the nation’s policies to boost its economy and establish the country’s reputation in the global market. There were sparse efforts to refine plans and raise its sports profile. The report from the Committee of Sporting Singapore (CoSS) in 2001 stated that sports in

Speedo innovation: Swimwear companies have invested millions designing high-performance suits for the upcoming Beijing Olympics. Can design help swimmers finish faster? Following the 2004 Athens Olympics, officials at swimwear giant Speedo had good reason to celebrate: Athletes clad in their latest suits at the time, called Fastskin FSII, won 46 medals in the pool. Yet when the company 's in-house design team, Aqualab, gathered soon after the games at company headquarters in Nottingham, Britain

is the world's top-selling swimwear brand. The brand's history of innovation began that year, as Speedo introduced the Racerback suit - the world's first non-wool suit allowing greater freedom of motion. Soon after, Swedish swimmer Arne Borg set a world record in Speedo swimwear, establishing the brand in the hearts and minds of swimmers and the general public. From the first racerback in the 1920's, Speedo has been behind many of the major innovations in swimwear. In the 1950's the brand created

2012 Summer Olympics From Wikipedia, the free encyclopedia Jump to: navigation, search "2012 Olympics" redirects here. For the Winter Youth Olympics, see 2012 Winter Youth Olympics. For the Paralympic Games, see 2012 Summer Paralympics. "London 2012" redirects here. For the video game, see London 2012 (video game). Games of the XXX Olympiad | This is the clear version of the official logo. There are four official base colours, and another version for the 2012 Summer Paralympics. For

profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue with them" (Duncan 2002, p. 8). To better understand the real-world application of IMC, a call has been made for case histories that focus on IMC best practices (see Duncan and Mulhern 2004, p. 19). In this paper, we provide a case study that demonstrates how one company--Imperial Tobacco Limited (ITL), which is Canada