Audience theory

Print advertising continues to be one of the most effective means for advertisers to showcase their message. No matter what type of print format an advertisement has its purpose is to communicate and relate to the needs of the audience. Generally these types of advertisements draw the audience’s attention instantly because of the exceptional use of persuasion and visual presentation. The combination of some of these techniques can be very appealing hence this is why in today’s society advertising

Soft Drink Wars: Who Does it Better? When I was younger, my mother always told me not to drink soda because it would affect my health when I got older. As my childhood went by, I listened to the demands of my mother. That was, until one day when I seen my first Pepsi and Coca-Cola ad while ordering my food at Panda Express. “What would you like to drink?”, asked the petite Asian lady at the register. Staring in awe at the two ads in front of me, I began to compare them to see which one may be the

The combination of Thomas being a speaker, educator, and pastor also reveals his pedantic and flamboyant tone that engages his audience. To motivate the younger generation college students Thomas uses the ETA method. "The Estimated Time of Arrival" method (ETA) is to motivate and inspire communities, organizations, and subgroups to grow ("About" Para 1). Growing not as one, but

and Americans were tested. East Asians not only find it more important to focus on their audience, but they value the view of the audience about themselves more than they value their own view of themselves (Heine et al, 2008). This aspect of the Japanese leads to a more profound skill set when dealing with others around them. The Japanese have a decent sense in determining when an individual in their audience will notice the sound of their finger tapping, and recall memories where they are the center

and Americans were tested. East Asians not only find it more important to focus on their audience, but they value the view of the audience about themselves more than they value their own view of themselves (Heine et al, 2008). This aspect of the Japanese leads to a more profound skill set when dealing with others around them. “The Japanese have a decent sense in determining when an individual in their audience will notice the sound of their finger tapping, and recall memories where they are the center

The difference between the intended meaning of media texts and what the audience actually perceives can be shockingly different. Producers of media can do everything possible to force audiences to experience their work in the way they want them to, but in the end they still take away many different meanings even within the same audience. Stuart Hall outlines this in his encoding and decoding model. One of the most apparent examples of this is the television show South Park. The television show South

of current consumer ambitions towards fitness. Since their products promote the goal of having an active and fit lifestyle it is clear that the advertisements are targeting young women who are interested in getting involved in working out. The audience is young women due to the use of women in the advertisements. It is easier for a viewer to feel connected to an image when they see someone that is similar to them portraying their goals. If a viewer sees someone similar in age to him or her trying

The group presentation topic that Missy, Alli, and I decided to work on was Body Image. Particularly the female body image portrayed in media and how it can affect young girls and women alike. The materials we’ve chosen so far are a speech given by Jennifer Aniston on women’s bodies and The diary of Anne Frank. We have also chosen People magazine, because of their “tips and tricks” for weight loss and makeup, plus our own experiences as women(People). They are easily alike in the matter that they

Chapter 4 Summary 1. Selecting Appropriate Words a. As you being to write a memo, letter, etc., it is important to reminder yourself who your audience will be. i. Use words that will be familiar to your audiences. 1. In order to communicate effectively to an audience, you should use words that the audience is familiar with. ii. Aim to use short words. 1. In the book, Business Communication, authors Kathryn Rentz and Paula Lentz explain that, “short words tend to be familiar words” and that

effective method of expressing ones’ emotions and aesthetics without excessive criticism. Some distinguished individuals participated in this literary exercise and despite their motives, they acquired the profound ability to empathize with their audiences’ ambitions, fears, and misfortunes. During the lamentable times of racial and economic turmoil, a brilliant woman named Toni Morrison was introduced into this world and would later be a remarkable influence on literature. Proactively, she channeled