Disney Cruise Line

Somewhere in the Atlantic Ocean, the Jet Stream II floats tranquil in the clear blue waters. The scorching sun lends its warm rays to the peaceful scenery that captures the region. The Jet Stream is no ordinary yacht; you won't see this listed in Yacht World or Ships for Less. A sixty-foot monstrosity with a price tag of twenty-five million and climbing, a one of a kind prototype constructed exclusively for the United States Government as a chameleon spy ship. Complete with all the bells and whistles

Carnival Cruise Line Case Study Carnival Cruise line has done a tremendous job “staying afloat” during the past recession where vacations and luxury items have suffered. Currently trading on the New York Stock Exchange (NYSE) at $35.51 per share with a total volume at 6.2 million, this global cruise lines is one of the largest vacation companies in the world. With multiple cruise brands under the Carnival umbrella, Carnival has diversified globally and proven that every culture loves a good cruise vacation

MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis

The history of the Carnival Corporation begins in 1972, when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground, but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977, Carnival had three ships, and ten years later, as the industry leader, the company went public. In the early 1990s, Carnival began to diversify into land-based entertainment

The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers, seasonal cruisers

The Leisure-Cruise Industry February 17, 2011 Business Management Introduction One of the rapid producing leisure industry divisions, the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels, demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice, less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the community sector's inspection

In this essay I am going to explain the development of the cruise market. I am going to look for sources on the internet and in travel and tourism books as well as using information given by John Marshall. Socio-economic changes People had more money, industrial revolution, the war, the post war recovery, airplane industry, in the 80’s The industrial revolution made a rise of wealthy people, large passenger ships for the economic and social elite – they were travelling to exotic countries

Carnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social, Cultural, Demographic, and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government, Legal, and Political Forces 13 Internal Operations Strengths and Weaknesses 16 Management

Carnival Cruise Lines is one of the most profited and vacationed cruise line. All over the world, tourists venture this billion-dollar cooperation and have never thought their business strategy to keep them profitable every year. With all the fun it comes, it has a big price tag to operate these liners. But, their current strategy will eventually decline if the cooperation does not implement new ways to keep the company successful. In the recent years, the Carnival was a successful cruise lines that

Princess Cruises: Mainstream/Deluxe Princess has a Fleet of 17 ships, Princess Cruises Passenger Profile: Princess Cruises’ demographic is geared to couples, families, and older singles. Passengers have ranges of all shapes, sizes, ages, and income brackets. Younger passengers tend to be found on the shorter Caribbean itineraries, while the older, more affluent frequent the exotic destinations. Princess Cruises Onboard Activities and Entertainment: Princess Cruises has performers who put on glamorous