Case Study of Carnival Corporation

4) What threats exist for the future performance of cruise-line industry and, specifically, of carnival cruise lines?

Top strengths that Carnival Corporation & plc has to their advantage would be their strong brand and major control of the market share. Containing a strong brand portfolio with a total of 10 well-known brands operating about 102 ships. Such brands include Carnival Cruise Lines, Holland America Line, Princess Cruises and Seabourn in North America; AIDA Cruises, Costa Cruises, Cunard, Ibero Cruises, P&O Cruises (Australia) and P&O Cruises (UK) under the Europe, Austrailia & Asia segments. Along with Holland America Princess Alaska Tour and the Canadian Yukon (Olarte, 2017). The company is also the largest cruise company in the world in terms of cruise passengers with a market share of about 47% followed by Royal Caribbean Cruises Ltd with a market share of 23% (Cederholm, 2015).

Not long after the peacock network purchased Carnival, According to Comcast’s website the cable TV giant purchased and now has full control of NBC Universal.

The Carnival Cruise Lines, Inc., was founded by Ted Arison in 1972. (Corporate Information) Ted ran the company until 1990 when he handed over the business to his son, Micky Arison. Micky became the CEO, and then became the Chairman. Carnival is the largest and most popular cruise line in the world, carrying more passengers than any other cruise ship. The Carnival Corporation mission statement is; “Our mission is to take the world on vacation and deliver exceptional experiences through many of the world's best-known cruise brands that cater to a variety of different geographic regions and lifestyles, all at an outstanding value unrivaled on land or at sea.” (Carnival Corporation History)

The case study did not mention a lot about the employees of the ship, other than Heald’s comments that he reminded them to stay calm and remember their training (O’Rourke, 2013, p137). I would consider them a stakeholder as well. The employees on the ship, went through the same ordeal as the passengers, yet they also still had to work, and smile through it all. They could potentially sue Carnival as well, if during the investigation any fault is found with Carnival’s maintenance, safety steps or training programs. This could also affect Carnival’s ability to hire future

Many of us have heard of problems with Carnival Cruises in recent years. A major incident happened in 2010 when an engine fire aboard Carnival Splendor caused the ship to be stranded 200 miles off the coast of California. Since then, many Carnival cruises have faced similar issues. Carnival Triumph had a fire on board in February of 2013. Then, in March of the same year, Carnival Legend had problems with increasing their ship’s speed. There are always risks when going on a cruise, but could Carnival have avoided the problems that happened?

Built by Fincantieri in Marghera, Italy, Carnival Horizon is the second of three ships Carnival is building in its Vista class and currently Carnival Cruise Line’s largest cruise ship. Through a number of small design changes, the capacity was expanded by 26 passengers on Carnival Horizon to 3,960 double occupancy. The third sister

Carnival can’t do so much if the test and preference of the consumers change and increase the propensity of customers to switch to alternatives. Land based vacations are a big threat to Carnival, many vacationers don’t think of cruises when planning trips; Cruise Market Watch, a cruise vacation research company, estimated that all cruise lines will carry an annualized total passenger count worldwide of 18.4 million in 2010.

Carnival Cruise Triumph’s owner, Mickey Arison, handled the situation inappropriately and extremely poorly by sitting courtside at Tuesday night's Miami Heat-Portland TrailBlazers basketball game as the crisis continued to unfold. Not only is Arison is the CEO of Carnival Cruise Line, he is also the owner of the Miami Heats. Typically, the leader of a huge company should act accordingly during a crisis, instead, Arison pushed the issue to his lower levels of management. According to Daily Mail, “Some of the 4,200 people on board reported that cabin carpets are soaked in urine, passengers are sleeping in tents on deck and scarce food supplies have reduced them to eating cold onion sandwiches” (Durante, 2013). His decision to attend the game

Carnival Corporation & PLC is the largest passenger cruise ship company owning over one hundred vessels across the globe. Costa Cruise is one of ten cruise line brands owned by Carnival Corporation & PLC. Costa Cruise operates out of Genoa Italy and operates the vessel named the Concordia. On January 13, 2012 at 10:00 pm the Costa Concordia cruise ship began to sink after hitting a rock off the west coast of Italy. The ship was only hours into its trip when its Captain Federico Schettino took the vessel off course to sail close to a small Italian island named Giglio. According to Squires (2014), Schettino wanted to salute a retired naval officer and his head waiters family on the island, and to provide a spectacle to passengers. By the time

In 1998 Disney took to the high seas with the inaugural cruise of the Disney Magic Cruise Line ship. Disney is magic to the lives of people everywhere within the world. It all started in 1923 when Walt Disney created a comedy series and signed a contract. Then, the next year Disney Wonder set sail. Now, the Disney have about four ships that take guests to many different destinations. The Disney Cruise Line places include the Bahamas, Caribbean, Alaska, and other locations. The Disney Cruise Line also include entertainment for kids and adults, pools, shopping, dining facilities and much more experiences. Disney Cruise Line has become the leading family entertainment by providing more customer service and memorable experiences. Therefore, the

Dr. Ross K. Dowling is Foundation Professor and Head of Tourism in the School of Marketing, Tourism and Leisure, Faculty of Business and Law, Edith Cowan University, Western Australia. Professor Dowling is an international speaker, author, researcher and consultant on tourism with over 200 publications. He is passionate about Cruise Industry and he has lectured on board Silver Cloud around the east coast of Australia and New Zealand. The second source: Cruise Ship Tourism is the first comprehensive academic book to raise the awareness of cruise industry. It analyses current status of cruise industry and investigates a number of industry issues and predicts the future trends. This book gives clear direction from academic viewpoint.

Carnival could make significant cost savings by better integrating operations across all of its brands and foster the sharing of ideas among the portfolio companies. Moreover, CCL currently has three reservation systems and seven yield management systems. To increase efficiencies and better share information across brands, Carnival could use fewer systems. Another opportunity for the group would be to unite the headquarters. Carnival claims that having a different headquarter for each brand is a way of maintaining the “uniqueness” of the brands. However, combining them would allow Carnival to significantly decrease overhead costs and improve the bottom line. The company announced in 2011 that it intended to combine the headquarters of Seabourn and Holland America Line but since then, it did not announced any other corporate restructuring.

I have always been impressed with those colossal cruise ships that sail the seas taking thousands of people to faraway, exotic, and paradisiacal islands. When I decide that it is time to go on vacation, I can’t help but to think of how the place is going to be, what it has to offer and if it is going to match my expectations. After all, after almost an entire year working non-stop we all look for the finest place to spend the best week of our life, that is until next year’s vacation of course. Coming from a country in which vacations are more like a utopian wish that rarely come true, I decided to give one of these mighty ships a try as soon as I had my first week off work. I wanted to know if all I ever saw on TV and read on vacations catalogues and the internet was true. I always heard a lot of opinions about these gigantic, floating five-star resorts from the mouth of vacationers that used to talk about how the whole experience disappointed them or exceeded their expectations in one way or another. Sometimes people just want to get away from the neighborhood and don’t pay too much attention to the overall quality of the full experience, focusing only on the big picture. The fact is that even when I had never been in one of these ships before, I knew I was going to be a little judgmental. I always am. Furthermore, this time, even though I was extremely eager to step foot on-board, I have to say that customer service and hospitality, diverse on-board and

How many people are tired of vacationing in the same DRAB place? How many people are looking for some excitement, new experiences, and a chance to travel the world without depleting your life savings? Cruise ships have always been a luxurious get away from the daily CLUTTER of society. Since, the first transatlantic cruise in the 1900‘s, over 1 billion passengers have set sail for the high seas and half of those passengers are frequent ones. Today, I want to share the insider secrets to why cruising is the best vacation ever and only an experienced cruiser would know. I’m going to explain the ins and outs of planning a cruise and the shortcuts that could save you some hassles when planning the cruise of your dreams.