Carnival Cruise Lines: Long and Short Term Strategies Essay

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Carnival Cruise Lines: Long and Short Term Strategies

Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social, Cultural, Demographic, and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government, Legal, and Political Forces 13 Internal Operations Strengths and Weaknesses 16 Management Information System 17 Finance and Accounting 19 Competitors’ overview 21 Research and Development 22 The External Factor Evaluation (EFE) Matrix 25 The Competitive Profile Matrix 26 Long-Term Goals and Strategies 27
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Carnival got its start in 1972 with a single ship, the Mardi Gras, a converted ocean liner which featured a number of innovative features along with a festive on-board ambiance unlike any other cruise ship sailing at the time. The success of the Mardi Gras was instrumental in Carnival’s growth. The entrepreneurial spirit and pioneering vision of Carnival’s founder, the late Ted Arison, provided a solid foundation for the company’s future.

Mission and Vision Statements
Our Vision
Our Vision is to be the world’s leader in the cruise line services.
Our Mission
Our mission is to provide the comforts of home away from home, while traveling with the world’s best-known cruise brands. We promise you will dive in a pool of luxury, relaxation and enjoyment. We’ll let superior customer service and friendly employees carry our customers away on the waves of entertainment and fun. We guarantee an outstanding value to match an outstanding vacation experience. Our company’s job is to provide a safe and secure environment to everyone who will join us onboard of our fabulous ships, from the time our customers will set their foot on our deck, and during a journey to a variety of exotic locations. We care about our employee’s growth and will work to nurture their potential as we believe it will lead to our company’s financial growth and success. We base our business on strong ethical standards, and high
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