Homebrew Computer Club

Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is one of the key measurement indicator for the success in a competitive business atmosphere but not just about promoting commodities . Shelby (cited in Ayuba, 2009) defined marketing as “ the behavioral Science that needs to explain exchange relationships’, he went explain that the study of marketing needs to understand the

Although the costs were high the desire a computer inside of the home was high. The Apple II gave the user the ability to work at the office at home as well use the computer for entertainment, truly a revelation for the modern home. I was seven years old in 1986, which was the year my parent bought an Apple II C for Christmas for our family. The tragedy in all of this is that I used that same computer in 1997 to type my senior project to graduate from high school. The

History Apple computer was founded on April 1st, 1976 by Steven Jobs, Steven Wozniak, and Ronald Wayne. Prior to the Apple’s beginnings,Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business

Analysis apple’s history, development and growth Steve Jobs and Steve Wozniak, a pair of 20-something college dropouts, founded Apple Computer on April Fool’s Day, 1976. Working out of the Jobs family’s garage in Los Altos, California, they built a computer circuit board that they named the Apple I. Within several months, they had made 200 sales and taken on a new partner-A.C.”Mike” Markkula, Jr., a freshly minted millionaire who had retired from Intel at the age of 33. Markkula, who was instrumental

Analysis apple’s history, development and growth Steve Jobs and Steve Wozniak, a pair of 20-something college dropouts, founded Apple Computer on April Fool’s Day, 1976. Working out of the Jobs family’s garage in Los Altos, California, they built a computer circuit board that they named the Apple I. Within several months, they had made 200 sales and taken on a new partner-A.C.”Mike” Markkula, Jr., a freshly minted millionaire who had retired from Intel at the age of 33. Markkula, who was instrumental

Originally Apple Computer, the company was renamed Apple Inc. in 2007 to signify its enlarging its pie from merely selling high-end computers to include iPod, iPhone and now iPad. As its revenue and net income have shot up in recent years, Apple’s share price outperformed S&P 500 index by nearly ten times. Apple Inc. is by far the

Chapter-1 1.0 Introduction With the tremendous advancement of Internet, different aspects of it are achieving the highest peak of growth. An example of it is e-commerce. More and more computers get connected to the Internet, wireless devices and networks are booming and sooner or later, nearly every electronic device may have its own IP address. The complexity of networks is increasing, the software on devices gets more sophisticated and user friendly – interacting with other devices

PC. My Dad purchased the iMac way back in 1998. Today it continues to function as effectively. It is rather sad that Apple computers were commercially unsuccessful. Perhaps, it was because of Apple’s unwillingness to licence its Mac OS to other hardware manufacturers. Today PCs with Microsoft windows are manufactured by hundreds of companies. But ask for a Mac OS based computer. Only Apple manufactures it. As said earlier, Apple has just turned the corners and is looking ahead into the future with

Executive summary The main purpose of this project is to perform a strategic and financial analysis. During the project we will also be able to exercise the financial and IT knowledge we acquired during the 4th semester. The financial analysis reveals that Apple has been undergoing an impressing growth in the net sales for the past few years. Furthermore the financial analysis showed that a big part of the net sales is generated by complementary products which can be connected to the sales