Ice cream sandwich

sustain the profitability of our business, and not turn off our customers by being overly pushy. Loyalty Status: Cowsmoo Milk Bar strives to make our consumer base consist of hard-core loyalists. We realize that this is an unobtainable goal in the early stages of our development, but we are confident that our hybrid blend of affordability and exemplary quality makes this dream a possibility. Once our customers have tried our product, and compared our quality and prices with those of our competitors

suburban locations would be feasible for our business because customers in these locations are mostly families. Young families will benefit from our product because it presents them with a healthier alternative to taking their kids out for traditional ice cream. On the other hand, suburban locations wouldn’t benefit Cowsmoo Milk Bar as much as our next option because our goal is to get people in and out quickly so we can sell a large volume of products. That suburban locations are not heavily populated

CASE 1: The Chattanooga Ice Cream Division 1. PROBLEM IDENTIFICATION The main problem is, the Ice Cream Division sales were declining over the past four years. Sales revenue presented more than 180millions of Dollars in 1991, but in 1995 presented only 150 millions of Dollars. During this period, growth of consumption of ice cream had slowed and competition in Chattanooga´s markets had increased substantially. Charles Moore try to find the best idea to solve a problem with declining production

EXECUTIVE SUMMARY Company: Marble Slab is a company that is famous for making fresh ice cream. It sells its premium prestige ice cream that is made daily with unique toppings. The unique thing about Marble Slab is the customers’ ability to completely customize their ice cream the way that they want to eat it. Instead of having a predetermined flavour, customers are able to mix their flavours of ice cream that they please and put a numerous amount of toppings on them that include Bananas, Strawberries

any potential changes in these variables over a particular period of time. Notes * Steven Wang, manager of business development for Beijing-based Carvel Asia Limited was seeking to increase sales in the company’s flagship product category – ice cream cakes (main goal) * Lack of basic education and knowledge about the company’s products (customers and distributors) * International presence in 1998, Carvel owned and operated over 300 retail stores in US, China, Puerto Rico and Canada, and

milk that is used in Ben & Jerry’s ice cream comes from 10.000 cows from hundreds of local family farms. The milk from these farms goes to the St. Albans Cooperative Creamery, based in St. Albans, Vermont. The Ben & Jerry’s factories based in the USA only work with the St. Albans Cooperative Creamery to provide the milk and cream. The two companies have a close relationship and interaction. Ben & Jerry’s pays a premium price for the milk and cream, and St. Albans Cooperative Creamery

the fact that from a population of 80,996,685 million people, 65.125 million have access to Internet and are considered as active users. (See Appendix B) 2.0 Industry Analysis 2.1 Porter´s Five Forces Analysis The attractiveness of the Ice Cream Industry will be evaluated with Porter’s five forces analysis (Kotabe and Helsen, 2010). i. Threat of new entrants According to a recent market research of Canadean firm, Germany

Ice-Fili Analysis Table of Contents I- Introduction 2 II- Analysis 3 1- External Analysis 3 i) Porter’s 5 Force 3 ii) Key Success Factors 4 2- Internal Analysis 5 i) Value Chain Analysis 5 ii) Financial Analysis 6 III- Decision Opinions with Evaluation 6 IV- Recommendation and Implementation 8 1- Short Term Activities 8 2- Long Term Activities 9 V- Exhibits 10 i) Exhibit A: Financial Ratio Analysis and Calculations 10 ii) Exhibit B: Decision Matrix 11 Introduction First time

for us to apply penetration strategy. Dubai has a desert climate and the weather is warm all year round. This is one of the various reasons why we plan to launch our product there. We want to commence our operations by launching Ben and Jerry’s ice cream as our first step,

chicken strips, and chicken sandwiches on the menu. Both Burger King and Dairy Queen have some reasonable prices. Dairy Queen offers a variety of different kind of ice cream and shakes. Burger King offers a variety of different types of hamburgers and cheeseburgers. Dairy Queen and Burger King have delicious food, beverages, and ice cream treats that the customers love and go crazy for. You do have people who do not like Burger King. You have people who do not like Dairy Queen. Then you have people