Macy's

NEW JERSEY CITY UNIVERSITY School of Business, Marketing Department MKTG. 231 Principles of Marketing Semoon Farag, Course section #2527 Case Study – Macy’s Monday, May 4, 2015 CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this work and that any assistance I have received in its preparation is fully acknowledged and disclosed. I have also cited any source from which I used data, ideas or words, directly quoted or paraphrased. This work was prepared by me specifically

Macy’s: A Company Overview In 1858 in New York City on the cross streets of 14th and 6th avenues begin the legendary retail chain known as Macy’s. This is a company that is ever ingrained in the American consciousness. During Thanksgiving every year we all wake up and before our day of gluttony and football watching we all turn the television channel to the Macy’s Thanksgiving Parade. Where millions of people gather while a parade of balloons, artists, musicians, and companies wind their way

Macy’s has become one of the greatest retail stores in the United States. Since they first opened their doors to customers in 1858, Macy’s stores have always been grand and innovative. They have changed their stores quite remarkably since it’s beginning. Macy’s elegant charm has brought in customers who have help turn this retail store into a huge company. Currently Macys has 850 department stores in 45 states. Most Macy’s stores are quite spacious and have two to three levels in which they market

consists of both Bloomingdale’s and Macy’s stores and operates in 34 states as well as Guam and Puerto Rico. While Bloomingdale’s and Macy’s provide both private and national brands and are similar in merchandising categories (men’s, women’s and children’s apparel, home décor, shoes, beauty, and accessories), they differ greatly in culture. Bloomingdale’s, being more upscale, targets consumers that are more concerned with trend and quality than they are price. Macy’s targets the more value oriented consumer

location like California, the economic condition of the location risks a high influence on the company's sales.  Unlike Macy’s, who has just announced the closure of one-hundred stores nationwide, Nordstrom is continuing to increase their store counts, with 20 stores opening in 2017 (five in California).  To grow out of this weakness and not have to produce closures in stores like Macy’s, further concentration in other geographic markets would reduce the economic risk of focusing on California

Macy’s Macy 's, Inc., incorporated on December 13, 1985 in New York City. It is in the retail industry. The company’s shares are traded under the symbol “M” on the New York Stock Exchange. Macy’s was the first retailer to promote a woman. Macy’s established such a revolutionary business practices on the one-price system, in which the same item was sold to every customer at one price, and quoting specific prices for goods in newspaper advertising (Macy). Macy 's has about 840 stores in 45 states

American writer David Sedaris is a distinguished person. He has nine essay collections, most of which are best sellers. It all started with “SantaLand Diaries,” an essay that was the spark to his flaring fame. He is the second of six children and was born and raised in North Carolina but has been living in Europe for a long time with his partner Hugh Hamrick. His works receive critical acclaim and adoration from readers. His works were nominated to and won several awards as well. (Wikipedia, “David

Joseph has been the working at Macy’s for over 15 years and has been the store manager for about 5 years now. As the store manager, Joe is directly involved with some of the Human Resource functions and HR is a key component to their business because the organization thrives off of its employees. Macys is a department store that was established in the late 1800’s. Macy’s has over 700 stores and over 150,000 employees in the U.S, Puerto Rico and Dubai. Because Macy’s has an enormous amount of employees

The Bon Marché Michael Miller’s book, The Bon Marché: Bourgeois Culture and the Department Store, 1869-1920, is an expansive and interesting look back on a era of Parisian history that is best represented by its then-current trend and social innovation, the department store. The book gives a fascinating account of the store from its beginning to eventual common place status in 1914. The book gives an insight on the factors in which the store saw success, such as the management, the labor, and new

Data Collection and Analysis The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved