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    Service Management

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    Introduction The service industry interacts with our lives on a daily basis. Services can be defined as deeds, processes and performances. When considering the differences between products and services, intangibility and the fact that a service cannot be touched, tasted, viewed or tried on are terms often used (McColl-Kennedy & Kiel 2000). Services differ from goods in essentially four ways: (1) intangibility; (2) inseparability; (3) heterogeneity; (4) perishability (Kotler, Brown, Adam, Burton

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    Guiongo Module: Services management marketing M00498708 Module Number: MKT 3125 Due date: 8/12/2014 Word: Count: ASSIGNEMENT 1 Service organisations must be in close relationship with their customers nowadays, mainly if they expect to enhance their service or gain a strategic advantage. Thereby most of firms interact consistently with the customer in order to perceive precisely what he needs and what he expects by buying the service. Many service management theories or techniques

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    3. Service Transition In Service Transition volume, the focus is on the implementation of the output of the service design activities and setting up of a production service or modification of an existing service. It guides in developing and improving capabilities for introducing new services into supporting environments. It often surrounds the “project” side of IT rather than business as usual (BAU). Topics such as managing changes to the BAU environment are covered in this volume. The processes

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    PROJECT REPORT ON SERVICES OPERATIONS MANAGEMENT special reference to BPO SECTOR by Gaurav Tyagi 10DM-189 Gaurav Singh 10IB-029 Neha Sinha 10DM-093 Neha Kaushik 10DM-092 Harsh Shah 10IB-030 Keshav Shenoy 10HR-019 2010-2012 Under the guidance of Prof. Kunal Ganguly INSTITUTE OF MANAGEMENT TECHNOLOGY INTRODUCTION Manufacturing, service and agriculture are the major economic activities in any country. In India, manufacturing and services together constitute

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    Service Management Introduction It is considered that the most critical thing for a company is to effectively and efficiently deliver the service to the customers. It does really matter which industry the organization is operating in, the features of services have be taken very seriously and in addition to that, customers have to be satisfied in order for the organization to grow. It has been argued by numerous scholars that the primary need of the customers in the modern business world is to

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    J. Service Science & Management, 2009, 2: 255-264 doi:10.4236/jssm.2009.24030 Published Online December 2009 (www.SciRP.org/journal/jssm) 255 Service System Decoupling for Mass Customization: A Case Study in Catering Services Jue CHEN1, Yunhong HAO2 1 The tourism school, Zhejiang Gongshang University, Hangzhou, China; 2School of Business Administration, Zhejiang Gongshang University, Hangzhou, China. Email: chenjue8@yahoo.com Received April 17, 2009; revised June 19, 2009; accepted July

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    Im/It Service Management

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    progressive organizations are adopting best practices in IM/IT service management, while many IM/IT departments continue to rely on informal, “seat of the pants, “ error-prone processes. This leads to reactive “fire fighting” operating norms within IM/IT departments, when formal, proactive approaches would be more effective. Recent studies suggest that one of the most accurate indicators of IM/IT departmental effectiveness in delivering quality services is the percentage of unplanned work in which the departments

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    Defining Services Services are about the economic activities offered by one party to another. On the other hand is about exchange for the customer money, time, and effort, service customers expect to obtain value from access to goods, labor, facilities, environments, professional skills, networks, and systems; but they do not normally take ownership of any of the physical elements involved. And then services also involve a from of rental, offering benefits without transfer of ownership such as

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    Conduct a critique of the following service management ideas, theories and techniques, specifically with reference to purpose, application and limitations and with regard to how these service management ideas, theories and techniques might contribute to the development of a business. Customer segmentation Study the market, its structure, identify attitudes and behaviours of consumers, this is the first step of marketing. Among the range of behaviours and

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    worldwide. It is a ridesharing service that can be accessed only though a mobile application. The company claims to provide the “easiest way” to get anywhere and anytime you want at low-cost (Uber.com, 2017). Uber is one of the pioneers in the shared economy that has been very successful so far to attract and retain customers, both drivers and riders, despite protests and legal issues. The goal of this Service Audit report is to identify how effectively Uber provides services and servicing. It also aims

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