Marketing tool

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  • The Five Concepts Of Marketing Tools And Online Marketing

    829 Words  | 4 Pages

    Task 3 3a “Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers – directly or indirectly – about the products and brands that they sell.” (Kotler and Keller) Offline marketing is the traditional way of doing marketing that does not involve the use of the internet. The five elements of the marketing communication mix pertaining to traditional marketing are; • Advertising – Radio, TV, billboards, newspapers, cinema • PR and Events – Press conferences

  • Marketing Is A Complex And Valuable Tool

    1201 Words  | 5 Pages

    Marketing is a complex and valuable tool in the business industry. Marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising” (Oxford). Marketing is an industry that implements several tactics and strategies to entice consumers to use or purchase a certain brand or product. Several marketing tactics include persuasion through physiological, emotional, and logical appeal to make products and services seem more glamorous

  • Marketing Research Tools Essay

    1215 Words  | 5 Pages

    Marketing Research Tools As a team of six investigating how to overcome the four different research tools, many ideas will flow through to allow the reader to get the most out of what is being taught. The team wants for the reader to indulge themselves in a company who will compare and contrast the selected tools available. Team C will choose to show the reader that tool is the most applicable and which tool is the least applicable. With this to be read and evaluated the team asks the reader

  • Social Media As A Marketing Tool

    1602 Words  | 7 Pages

    aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool. Discussion What is Social Media Marketing? Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option

  • Marketing Research Tools Essay

    1277 Words  | 6 Pages

    Marketing Research Tools Strategic and tactical decisions need to be made when an organization needs to achieve the objectives of the research. Market research is a strategic step in determining the best solution for discovering opportunities and acquiring clients. This is the first critical step in the marketing department that creates a foundation for what a company needs to research to identify what opportunities are given and what steps need to be taken to achieve the goals. The process provides

  • Buzz Marketing As A Viral Marketing Tool

    1395 Words  | 6 Pages

    Buzz marketing is a viral marketing tactic that is the interaction of consumers focused on maximizing the word-of-mouth potential of a particular campaign, product or service, exaggerating or sometimes modifying the original message. The emotion, excitement and brand facts are transmitted through conversations between consumers ' friends, family or the mass audience through word of mouth and use of social media platforms. (Rouse) Buzz marketing is a different approach to marketing than the traditional

  • Marketing Mix : A Business Tool

    1726 Words  | 7 Pages

    The term ‘Marketing mix’ is said to have first been used by Borden (1965). The term ‘Marketing mix’ was derived from the lone P (price) of microeconomic theory (Chong, 2003). The marketing mix is a business tool often used in marketing and by marketers. The marketing mix is important when trying to determine a product or brand 's offer, and is often identified with the four P’s which are; price, place, promotion and product (McCarthy, 1964). Kent (1986) describes the four P’s as “the holy quadruple

  • A Marketing Communication Tool Essay

    3755 Words  | 16 Pages

    the customers, clients as well as competitors in the market. This can be done in the form of promotions and advertisements. The word “Advertising” has been derived from a Latin word “ad venture” which means "to turn toward". This it is a marketing communication tool which can be normally used for persuading a mass for taking or continuing with a specific Commercial offering or an Ideological or Political support. The purpose of this is to highlight the company in a wider forum and to ensure the employees

  • Social Media As A Marketing Tool

    1373 Words  | 6 Pages

    Social Media as a Marketing Tool Recently, social media has become a global tool for social networking, data sharing and online accessing database. Due to its consistency features, social media has opened a wide place for businesses to implement their marketing strategy. Marketing which mostly occurs via social media is currently known as social media marketing. This strategy of marketing has made possible for companies to reach targeted consumers easily, efficiently and immediately. Besides its

  • Social Media Marketing : An Important Marketing Tool

    3427 Words  | 14 Pages

    – Topic: The author of this research proposal targets to inspect the significance of social media marketing of IT products specifically in United Kingdom. 1.2 – Introduction: The key purpose of this research proposal is to assess importance of social media marketing significantly of IT products in emerging marketing activities within Unite Kingdom. According to Kim & Ko. (2012) social media marketing is an important and effective method utilised by modern marketers which improves different social