Social Media As A Marketing Tool

1373 Words Mar 8th, 2016 6 Pages
Social Media as a Marketing Tool
Recently, social media has become a global tool for social networking, data sharing and online accessing database. Due to its consistency features, social media has opened a wide place for businesses to implement their marketing strategy. Marketing which mostly occurs via social media is currently known as social media marketing. This strategy of marketing has made possible for companies to reach targeted consumers easily, efficiently and immediately. Besides its benefits, social media marketing also faces several disadvantage in the matter. Therefore, this article argues the benefits and challenges for marketers in the social media marketing field for small and large businesses.
According Michael Stelzner in the 2015 Social Media Marketing Industry Report, the top two benefits of social media marketing is to increase exposure and traffic with 90 percent of marketers citing and 77 percent reporting increased traffic. Another 69 percent use social media marketing to develop loyal fans (Stelzener, 2015). For instance: As long as the publicity is out there it is likely positive to get consumers immediately through a global database. In a copy of Communication World last year; Angelo Fernando talked about this issue of getting people talking about your brand and the main focus was to create brand awareness and increase traffic:
Let’s say, you are attending to a place with a pleasant social environment. You walk in with a box of wine. Rather…
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